Today the Digital Mirror technology is a reality and gracing many prestigous homes. Thanks to the smarts of the dielectric mirror and the new generation LCD / Plasma screens when combined together, creates a dual purpose display. Gone is the bulk of the blackness on a wall mounted display. Now it can be turned into an elegant high class solution turning your LCD into a perfect mirror.

Can you spot the difference in these two installation images.

Hidden Television is invisible.

The TV appears as if by magic when it is turned on.

The Hidden Television appears appears instantly

The mounted mirror is framed with one of a large range of frames creating an experience far beyond the electronics look of a flat panel display allowing it to be customised to your personal decor.

Create your onw digital magic by calling us for your own mirror Television on the wall experience. Tel +64-9-414 2348

Typically LED screen cabinets can not be lifted by one person, however the Industrial Plas480LED Display cabinet overcomes this issue delivering greater flexibility during installation due to its light weight.

The cabinets are accessible from the rear for ease of servicing. Each cabinet comes pre-wired ready for the connector cables to be fitted quickly and with out fuss. Each cabinet is bolted to a frame section, and one by one will create the full size screen required.

Advantages of our Plas480LED displays:
1. Uniform cabinet size: 480x480mm for all pixel pitches.
2. Slim and light weight design. Each cabinet have only 6-8KG, thickness: 11CM.
3. Refresh rate can reach 6,000HZ*, without any scanning line on picture of digital camera. Also the pictures are comfortable to the eyes. * varies according to model.
4. Gray scale 65,536. Accurate gray scale and very smooth picture graduations.
5. Brightness can reach 10,000 NITS, have very good effect even under strong sunshine
6. Simplification of the control system, one receiving card can control cabinets totalling 20 sqm to 40 sqm.
7. Energy saving– save 30%.Using top-grade materials.

The Plas480 LED screens are ideal for a wide variety of applications. As the cabinet size is fixed it allows flexibility from an architectural and budget perspective. As long as the correct space has been allowed then as the project or budget is approved then the corresponding Pitch can be specified without holding up construction of the wall area.

Contact ICE AV Technology Ltd, LED Screen Division for further assistance and pricing for your display project. Tel +64-9- 414 2348

Digital billboard display

The change in media distribution channels and formats has changed the landscape significantly in recent years. Newspapers as a print format have faced strong challenge in the last decade as they loose readership of print, adapting to changes in digital technology, the growth in internet distribution, huge growth in mobility platforms, flexibility and growth in digital television. Demographic research has indicated that advertisers are shifting their advertising budgets from print to digital formats and that the readership of print is migrating away from the youth and young adult market.

Taranaki Daily News General manager Mike Brewer has been very aware of the changing market dynamics occurring world wide and saw an opportunity to position the paper into the digital realm with a new move into the DOOH sector with LED screen technology. The move is seen as being significant as it is the only newspaper owned LED screen installed in New Zealand. The screen is being used to display advertisements, community messages, leading news stories.

LED Screen technician Colin Smith is a member of the ICE AV technical crew. Colin makes some last minute wiring connections prior to the lift onto the side of the building.

The system was built in two halves to meet two annual budgets and installed over two years. The first half installed was seen as an initial test of the concept and to test the waters with DOOH advertising. With the first year experience and the positive advertising support from local businesses it was decided that the concept made strong commercial sense and that the capital investment could be justified.

Taranaki Daily News contracted with ICE AV Technology to design, supply and install the 2880mmW x 3210mmH screen.

One of the challenges was that the LED screen had to be mounted in front of existing windows of the news room, access would not be available from the rear and it had to be modular and installed in to halves over two years. ICE AV rose to the challenge and was able to deliver and install a solution that addressed all aspects.

Installation process

Taranaki Daily News is the leading newspaper in the petrochemical province called Taranaki and is dominated by the conical volcano Mount Egmont. Taranaki Daily Newspaper is owned by Fairfax New Zealand Limited Mount Egmont and Taranaki was the location for the Hollywood Tom Cruise movie “Samurai”. Mt Egmont is closely resembling Mt Fuji in Japan.

During the show an ICE AV partner will display the latest in true High Definition LED screen with an 1920 x 960 pixel / 2,880mm(H)*5,760mm(W) screen as the European debut of 3mm High Definition LED. The stunning quality represents a new break through and bench market for high quality digital displays as true HD LED screens are not very common with very few offering the 3mm resolution. ICE AV is offering the exhibit screen for pre-Expo sale.

Special ISE 2012 Expo offer for the 3mm High Definition Screen

3mm Pitch High Definition LED Screen

ICE AV is delighted to offer the highest quality LED High Definition LED screen that will be introduced to the market in Amsterdam at the ISE Expo January 31st to February 2nd 2012. Pictured above is the screen during testing in the factory prior to being packed for shipping to Europe.

The screen is designed as an indoor LED screen and allows very close proximity viewing starting at 3m viewing distance.

For the client they are able to split the quanity of the screens as a qty of smaller displays.

The screen is ideal for a range of venues such as:

Museum
Art Gallery
Visitor Centre
Shopping Mall
National Expo Exhibit
Companies exhibiting during the London Olympics.
Airport
Indoor Rental

Technical Details
19.35 sq m
Panel size 480mm x 480mm
Actual Screen size 2,880mm(H) x 5,760mm(W)
Panel weight 9.5 kg
IP Rating IP30
Nits 800
LED SMD type
Viewing angle 60 x 60 deg
Refresh rate 420 – 3360 Hz
Power Consumption 30 – 323 sqm
Certification RoHS

The price offered will reflect a strong desire to sell the High Definition screen to a European client and will save the client significant freight costs ex Amsterdam. The competitive price will also reflect the use during the ISE Expo. The sale includes spare parts, tools, fittings, mounting beam, screens, road cases, training during the expo, technical drawings and assistance and post show installation if immediately following the Expo in Netherlands.

The screen could be split up into two or three smaller size by the buyer or used in its full size.

Expressions of interest are invited leading up to the ISE 2012 Expo. Qualified clients will be able to view the screen in operation the day prior to ISE opening to the public and certainly will be able to view the High Definition 3mm LED screen in use over the duration of the ISE Expo.

The High Definition 3mm LED screen will be available for shipping to the clients destination immediately following the ISE Expo. pricing is based on ex Amsterdam and the screen will be packed in aluminium road cases.

Customer Purchase details
To be elegible for the discounted price in favour of the LED screen, a 50% deposit is required from the Buyer to secure the screen at the advertised price. The balance will be required prior to ISE with ownership transferring immediatley upon the screen being made available for shipping. Technical staff will be on hand during the Expo and for a few days after the Expo.

Expressions of interest should be send to sales @ iceavglobal.com

Outdoor LED screen sold ex stock. Indoor Soft LED Screens manufactured to order. Technical specifications available on request.

Additional Costs include international Sea Shipping, taxes.
For full cost proposal including signal management options please contact sales at iceavglobal.com
Pricing listed does not apply to New Zealand sales. Please request NZ pricing in $NZ or visit here.

The ICE Flexible LED Screens can be installed in a variety of ways. One of the notable benefits is the ease of installation. The rear of the screen has magnets allowing permanent or temporary installation. The screen tiles can be used in complex curved screens, cylinders, concave and convex.

The rubber backed magnetic LED tiles are now available in 6mm Pitch resolution.

If you have a project that requires an innovative display solution we look forward to hearing to discussing your requirements.

sales at iceavglobal.com
Tel +64-9-414 2348

ICE FlexiRoll LED screens are available in 16, 20, 25mm Pitch for video and graphics and more coarse for light patterns and very long distance viewing.  Overall within the range they are available in outdoor and indoor versions and from 1800 – 5800 NITS brightness.

We offer two models in this category of single and dual LED strip.

Screen size can be unlimited and you are able to join each panel section together.  Between each vertical led strip is a transparent see-thru air gap. Often we recommend that a black material cloth is hung behind the screen to re-inforce picture brilliance or if there are light sources behind the screen. The  need to do this really does depend though on your application and environment.

In this video clip we are using the Double Strip. For close up screen detail click here.

The overhead interactive floor projection system from iQRite brings the ground alive beneath your feet.

The over head mounted system creates a projected image that becomes totally interactive as you walk, swing your arms or give the floor a kick in the image area.

The system ships complete with all the hardware, computer, software, brackets etc for a ready to install unit with a handful of initial effects and additional ones are available for purchase.

- Operating Computer
- projector – 4500 ansi
- USB video capture
- video capture card
- Cables
- Power adapter
- mounting bracket
- Interactive software
- 8 effects from list below.
- USB dongle

Typically the system creates an image size as follows
100″ dia @ 2.4m
150″ dia @ 3.6m
200″ dia @ 4.8m (4m Lx 3m W)

So you might be asking, ok with all this gear, image on the floor, interactivity what can I use it for?
That’s a good question because nobody has an interactive floor at home so what is the benefit out of home.

The iQRite interactive floor is ideal as an retail, expo or brand experience. On the download link is a cataloq
of the effects available and more are being developed. http://bit.ly/iQRite-Interactive-Floor-System_Effects

From interactive gardens, fish, water, adverts, fireworks, flower garden the effects have this interesting affect where
folk try to catch the system out with their interactivity speed. Such is the fascination of floor interactive systems.

The latest LED screen technology allows the designer to create innovative and unusual sign installations. This Swarovski Elements custom Flexible LED screen installation, clearly demonstrates the ability of the new generation LED flexible strip screen. In this luxury shopping district the main street gets wrapped up in five of these custom luxury Flexible LED Ribbon Screen in time for the Christmas Season.

In an added twist the screen is interactive and displays Twitter messages sent from anywhere. Furthermore viewers world wide can visit the Facebook page and watch their Twitter stream live along the screens.

To send your holiday Tweet message: Add the Hashtag #letitsparkle, then your message and your holiday messages tweeted from any where in the world appears. In the US you can also text 877877 with the word “Sparkle” followed by your holiday greeting and instantly it appears on the five electronic LED screens sculptures’.

Watch your tweet live

The installation went live on a glamour opening event as part of the Swarovski Elements campaign on 21 November 2011. It was attended by a number of well known A-listers who turned out in support, among them actress and American Idol songbird Jennifer Hudson, DJ Alexandra Richards, stylist George Blodwell and George Kotsiopoulos of E!’s Fashion Police; plus designers Roberto Cavalli, Margherita Missoni and Stuart Weitzman. The evenings host was Actress Jessica Alba. The opening ceremony also helped draw attention and support for the charity organisation Baby2Baby.

The finest Pitch we offer currently for the ICE Flexible LED screens is 16mm Pitch in both Indoor and Outdoor Versions. Pictured is the double strip version.

The ICE Flexible LED Screens can be installed in the manner seen in the video, or hanging from an overhead beam, wrapped around a cylinder. One of the notable benefits for non permanent installations is the ability to roll the screens up for storage and transportation. In the installation shown, the strip is a narrow custom size LED width and length curtain. The width can be as wide as required such as would be typical for a stage screen or hanging screen in a foyer.

Within the Swarovski Elements installation are 41,775 suspended crystals with another 13,225 used elsewhere along the streets decoration. The structure is designed to represent the DNA helix with its five intertwining, ribbon-like lengths of studded chrome.

To make everyone a possible winner Swarovski will select the three random tweets each Friday and the winners will each receive a gorgeous Navette Pendant Necklace to flaunt on this season’s party circuit.

Contest begins at December 9, 2011 and takes place every Friday till
December 30, 2011. Tweets must be received till December 16, 2011, December 23, 2011 and December 30, 2011. Each December-Fridays 3 winners are chosen randomly. The prizes are awarded ‘as is’ with no warranty or guarantee. No payment or purchase is necessary to enter or win.

So ladies get tweeting if you want a surprise piece of jewellery this Christmas. Men this would be a great way to earn brownie points!

If you have a project that requires an innovative display solution we look forward to hearing from you.

ICE AV Technology Ltd, LED Screen Division, Auckland, New Zealand
http://www.iceavglobal.com sales at iceavglobal.com
Tel +64-9-414 2348

New immersion experiences have become highly desirable and now ICE AV offers it as a swimming pool experience. The solution can be developed to display a wide range of content such as live broadcast television, interactive water game, movies, live sport matches, photographs. Taking this a step further add a camera feed and you could display your environment, other locations, or even a web cam feed! The creative imagination can provide a wow effect for an event and could make it ideal for exclusive VIP parties, fashion shows and music videos.

The ICE Underwater Swimming Pool Screen is the ultimate screen for a true state of the art swimming pool.

The Underwater Swimming Pool screen is manufactured in certain micro step lengths and base width dimensions. Pool constructors and architects should talk to us early on during the pool design process to maximise the integration of this high tech solution.

By adding our unique Ultra Sound Underwater Speakers we now offer one of the most exclusive audio visual experiences that has ever been developed. When combined with the ICE Ultra Sound Underwater speakers we create the most amazing entertainment experience underwater as the audio is only heard whilst your ears are below the water. Lift your head above water and the Ultra Sound can not be heard.

Imagine the fun you could have with this! Add a microphone and you could actually talk to those swimming underwater. By adding Ultra Sound to a training pool, coaches could actually talk to their swimmers as they practice.

By converging imagination, technical know how and the latest technologies ICE AV is able to create your underwater immersion experience.

Pricing on application from ICE AV Technology direct
sales at iceavglobal.com
Tel +64-9-414 2348