FLexiFold G Series Limited Time Promotion

This is a LIMITED TIME only promotion and you have 7 days to make up your mind.

Perfect screen for staging, expos, music, entertainment, clubs and the like. You determine the final screen width. The screen panels are all 2.4m tall and each is 600mm wide. If you are serious about improving your stage performance it will never look this good at this hot price of only $US878 per sqm. 12.5mm resolution, indoor brightness. Save big time on the panel costs for your screen. Orders must be received by 14 Nov 2014. NZ Time.

The FlexiFold G Series from ICE LED is a unique screen panel that is designed to be rolled up and when used, simply hung from overhead. It can be used to display direct from a computer or if you are wanting to display camera feeds, DVD, multiple computer then use the optional LED Switcher / Processor.
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Flexible led screen

The versatile FlexiFold screen will do wonders for your show.


Pixel Composition RGB 3528MD LED
LED Manufacturer Nationstar
Density 6400pixels/sq.m
Pixel pitch 12.5mm
Brightness(white) 1200 nits
Optical View Distance 9 meter
Work Voltage: DC5V
Weight (kg/sq.m) 12kg/sq.m
Max Power Consumption 300W/sq.m
Refresh rate ≥2,000 HZ
Ingress Protection IP54

For further information contact ICE AV Technology Ltd
Sales at iceavglobal dot com

ICE Transparent LED screen ships to the Middle East

Transparent LED screen set to make an early first in the Middle East.

This week our first installation in Jordan is underway. It is the first transparent LED screen to be installed in Jordan and will grace the street side front window of the new head office for one of the corporate giants in this hot spot country.

transparent led screen

This transparent LED screen allows innovative content display and effects.

The screen measures 3.84m wide x 2.80m high and is 80% transparent in both directions.
The installation is the start of a roll out within Jordan, soon to be joined by a number of other sites throughout the Middle East that ICE AV Technology Ltd is working on in partnership with our network of ICE AV Global Partner Resellers.

The screen can be placed up against the window and then display content in full daytime and still allow 80% transparency. In addition it can hang, be glued or floor mounted enabling most situations to be catered for.

Transparent led screen

For further information contact ICE AV Technology Ltd

Freak nite will start with a display mesh from ICE AV

A USA client asked us to offer one of our solutions. So this week we proposed a New Zealand developed display mesh mounted on the entrance roof top for …get this! …. a renown haunted disused asylum hospital where you go to have the scariest experience of your night with full body contact realism. The screen will be displayed above the dimmly lit entrance and stretched out on a frame and then display appropriate content typical of a haunted asylum with a dodgy power supply.

seamless mesh

Seamless display mesh

There is no guarantee when they let you out, untie you, unlock you and of course the lights hardly ever come on.  Its a known fact you will be freaking your mind out within 10 minutes, probably needing a change of clothes and buying an entrance ticket for your for worst enemy.

ICE AV Technology has an extensive range of display solutions that can cater for your standard or crazy requirements.

Email us at sales at iceavglobal dot com.

Harsh projection screen test proves the Magic is in the Screen from ICE AV.

 For many people they find it hard to understand how this can be possible when a life time of attending the cinema or advice from audio visual companies dictates that the only way to achieve brighter projected images, is to darken the room or substantially increase the projector brightness. Here at ICE AV we prove yet again that this thinking is totally erroneous and a fallacy. the magic is in the Screen. Get this correct and everything else falls into place. Starting with the projector specification first will only ensure struggles and disappointment and a higher budget.

Projection screen test in the TV studio

Projection screen test in the TV studio

Our ICE DDT Lens Digital Daytime screen surface is able to make real magic in well lit rooms. And in fact the performance far exceeds say simply swapping out a 5000 ansi to 10,000 ansi projector such is the efficiency.  Here is a frame from a video we are producing and will upload soon. The reason people first think about the projector being the answer is because they are using the worst surface in regards to efficiency of amplifying light and rejecting room light.

In a full lit room, with a yellow flood light shinning directly onto the screen. We are hanging a piece of Da Lite matt white screen over the front. Projector lamp is now about 3000 ANSI on a 82 inch size screen.

Notice how the screen still displays an image all over and yet the matt white screen is completely washed out. This is typical performance from any brand matt white, grey or glass bead screen.

In this photo is a extreme test that demonstrates the two 500 watt flood lamp virtually touching the ICE screen and still rejects the light.

The spot light test you will never find another screen distributor show you.

The spot light test you will never find another screen distributor show you.

In this photo the central matt white screen cloth demonstrates how poorly it rejects light and displays the projected image simultaneously whilst the ICE DDT Digital daytime screen has no problem..

ICE Digital Daytime studio_03

NZ’s largest theme park Rainbows End, achieves quality projection entertainment in the sunlight outdoors with an ICE AV Digital Daytime screen.

Projectors have made incredible improvements over the last 20 years. Where would we be without them? They are used in every conceivable display use and for entertaining audiences. However there is one brick wall challenging situation that stumps most people using a projector in a well lit environment.

Have you ever tried to use a projector and screen in a very bright area like a public stage. Rainbows End theme fun park in Auckland tried to do this using a matt white standard screen but were never able to achieve a viewable image – unless they waited till night time when every one had left. With a constrained budget our LED screen solutions were out of the question. We solved their display challenge easily for daytime use with one of our 92 inch Digital Daytime DDT Lens screens and an Optoma 5,000 ANSI projector. Needless to say they were totally impressed and have now mounted a system on the public performance stage for use during the day. It was the first time they had seen a projected image so bright with a standard affordable projector.

ICE AV Daytime projection screen

The screen is so bright when a standard camera setting is used it burns out the image in this environment as the environmental brightness compared to the screen brightness is so dramatically different.

ICE AV Daytime projection screen

Here we can see a view from the stage that faces out to a well lit covered area.

You can visit the virtual view site to explore the environment on this link.

ICE AV Daytime projection screen

The audience can enjoy a stage performance in a well lit environment.

ICE AV Daytime projection screen

Before the installation the performing talent had no supporting screen when they performed for audiences.

Pictured below is a standard 72 inch ICE Digital Daytime screen mounted on a floor stand.


ICE 3D Projectors screens is a unique screen that has huge reflection efficiency with the ability to dramatically reduce the effect of ambient light and at the same time creates the perfect surface for 3D projection with the room lights on.

If you have an environment where you often hear yourself grumbling that you wished the image was a lot brighter, then we recommend that you should first consider the screen and the importance that this will have on achieving high quality projected images.

Floor Mount Projector Stand secures projectors with full adjustments.

The new upgraded HoloDesk floor projector stand enables projectors to be mounted on the floor or bench for a wide range of installation requirement. When used with the multi touch HoloDesk it enables the projector to be securely positioned and easily adjusted.

Our new floor based universal projector mount and stand has been designed and developed for the HoloDesk. It features 3 dimensional XYZ adjustment, adjustable non scratch feet, secure angle locking, universal mounting plate, packs down to a flat 30mm high. Extremely robust, Simple to assemble. Ideal also as a backdrop floor mounted projector for staging, DJ, weddings. back drop effects. We can customise for your requirements and overhead mounting applications.  The mount dismantles quickly and packs down to 30mm high. 

Manufactured from steel and a composite mount sheet the mount has been designed for a life time.   If the floor stand is damaged due to careless use, the Floor Stand can be repaired or parts replaced. Custom sizes can be made if required.

HoloDesk floor projector mount

HoloDesk floor projector mount

Contact ICE AV Technology Ltd, AV Division
Tel +64-9-414 2348 sales@iceavglobal.com


Extreme Projector Screen Test Outdoors, proves many points and one in particular that an ICE Screen really does have Magic in the Screen.

Now lets be honest, have you ever thought you could use a projector in a well lit environment, say like outdoors and achieve a high quality bright image? If you said No it is impossible, then you are not alone. So why is it that people the world over still believe they need a incredibly powerful and VERY expensive projector? Even those in the audio visual industry believe that it is not possible, unless you go and spend $200,000 then you might get an image bright enough.

This week we astounded an number of people when we proved that it is not the projector that is the key to achieving a high bright image outdoors, which is contrary to what they have been told as long as they can remember. The screen is the absolute first point to consider, get this wrong and you will be chasing around in circles forever, trying to get an image that you can view in a well lit environment. The washed out image is so common it is come to the point that folk believe that simply the projector is not bright enough. To this we say they are 200% absolutely wrong and we can prove it before their very own eyes.

Daytime projection screen

The point I want to draw your attention to in the above photo:

1 – Notice how the image is very bright on the left and right screen areas
2 – The middle white area you can barely make out any content
3 – A single projector is covering the full area

And yet we get a dramatically different type of image brightness display quality on the two screen surface areas.

First the point of adding the Matte White Screen section in the photo is purely for your direct comparative benefit. A matte white screen is the cloth material used on the bulk of screens world wide in Government meeting rooms, classrooms, offices, universities, home theatre. It typically has a rated Gain efficiency of Gain 1. This means the amount of light projected is reflected and displayed at 100%. (further detail about Gain below)

So the big question you are probably asking is, “How is that possible?” You have probably tried using the projector yourself with all the lights on, curtains open and know only to well that you have a poor quality image. Many churches realise this problem only to well where the projected words for songs and images are almost washed out.

The big misunderstanding people make is that they think the white or grey roll up screen (or tensioned screen) is the correct surface (their first mistake) and that they have come to expect the image will be washed our, lacking in contrast if any light is in the room from switched on lights of sunlight coming into the room. So you might say that people have come to expect in their thinking that the only way to solve this is to either sit in a darkened room or buy a far brighter projector (for which invariably no budget exists!)

An explanation of Gain (from Wikipedia)
A Gain of 1.0 means the amount of light that is projected on the screen returns to the viewer at the same brightness: none is absorbed and all is re-radiated with perfect uniformity from all viewing angles. If one was to isolate certain rays striking the screen, he/she would see the rays diffuse to form a perfect hemisphere shape. A block of magnesium carbonate (MgCO3) or a matte white screen will result in a gain of 1.0. This is fine in theory or in a dark room but for most applications projectors are not used in a dark room where a Matt White screen can perform at its best.

A screen with a Gain of 1.0 will reflect the same amount of light as that from a matte white screen. A screen rated at 1.5 gain will reflect 50% more light as from a matte white screen. A screen with a 0.9 gain will reflect 90% of the light compared against a matte white screen.

Gain is measured from the vantage point where the screen is at its brightest, which is directly in front and perpendicular to the screen. When the measurement is taken for light targeted and reflected perpendicular to the screen. Technically the measurement of Gain at this point is known as Peak Gain at Zero Degrees Viewing Axis. If you move to the side and view the screen at an angle the brightness of the projected image drops. The angle at which the gain reading drops to 50% of the peak value is known as the Half Gain Viewing Angle. A person viewing the screen from this angle will see an image half as bright as the person seated at the center position.

Daytime Projection Screen

In the photo (above and below) taken outdoors early evening when the meter measured 73.5 lux. This is about the darkness that you might have also when in a home theatre setup. Take note of the lack of contrast on the matte white strip and the white cloth background and yet on the ICE screen the brightness is substantially larger. The reason is the Gain 20 factor performance of the screen surface efficiency.

Whilst we have shown the screen outdoors the ICE Digital daytime screen is not manufactured for permanent outdoor installations. If you use the ICE Daytime screen outdoors your results may vary according to many different factors.

75lux 8500ANSI
Click on the photo to download our 3.8mb PDF presentation.

Download click button

CocaCola Sony promotion


Church auditorium screens
Office meeting rooms
Digital Signage
Retail Advertising screen
Gymnasium screens
Indoor Stadium screens
Foyer screens
Score board screens
School classrooms
Home theatre
Stereoscopic 3D
Simulation Gaming
Virtual Reality Viewing

Used in conjunction with tablets and interactive screens the ICE Digital Daytime Lens Screen becomes the perfect large format screen to display the interactive output without having to actually touch the screen.

Important points to remember:

– ICE Digital Daytime Lens Screen can be used with any type of projector
– Makes any projected image up to 2000% brighter than using a Matte White Screen
– A Matte White screen only works when the environmental light is dramatically reduced.
– Long term you will always achieve a brighter image at a lower price than any other combination of screen or projector.
– Results can vary depending on many reasons.
– Cost wise, to achieve a high quality bright image in a well lit environment, you will always achieve it at a lower cost if you factor in a ICE Daytime Screen, than throwing money at a higher brightness projector with a Matte White Screens
– Our ICE Lens screen does not wear out and will always last longer than projectors.

If you have a project and a requirement where you need to make a dramatic difference in your projected images we look forward to hearing from. Call us on Tel +64-9-441 2348 (New Zealand) or email to sales at iceavglobal.com

We used a Digitech QM-1593 light meter for these measurements to provide some objectivity. Any inaccuracy in lux readings has no impact on the comparative views. Learn more about LUX levels here.


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