ICE AV Director interviewed for the NZ2011 Business Club

ICE AV Director, Kevin Andreassend was one of eight business innovators interviewed at the inaugral NZ2011 Business Club preceeding the start of the 2011 Rugby World Cup in Auckland, New Zealand.

ATEED who managed the event, did so on behalf of the NZ Government who setup the NZ2011 Business Club as a vehicle for local businesses to engage with visiting international business personnel. Subsequent to the launch, the NZ2011 Business Club have a reception hub complete with the expo version of the HoloDesk called the Holo-Info-Desk The Cloud.

A key part of this is the interactive information surface, “Holo-Info-Desk” that holds interactive content of many NZ companies offering social experiences and events for the visiting business people. Registration is free for the NZ2011 Business Club and an excellent channel to become connected with potential partners, clients, suppliers in a social setting.

The Cloud is also hosting the Innovation Showcase of selected NZ companies who have developed and launched unique innovation into the international market. ICE AV’s HoloDesk division was invited to be showcased as an example of “We do things differently in New Zealand” when the Gibson Group setup the Worlds’s Smallest Nite Club exhibit with a live interactive HoloDesk surface.

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