Visitors to Auckland’s Queens Wharf are greeted by an ICE AV LED Screen

Queens Wharf in the heart of Auckland’s waterfront harbour and down town area is part of the area that in recent years is receiving major investment to make the area welcoming to visitors, events and entertainment … and now its very own permanent LED screen.

Downtown Auckland

100 years ago the wharf and area was the heart of passenger and goods arrival to New Zealand and the infancy of NZ’s export industry . Today Queens Wharf is playing a new role that began with the Rugby World Cup 2011. It is one of the few cities in the world where you can step off a luxury cruise liner and within a few minutes walk, be in the heart of New Zealand’s golden mile of shopping and business.

During the Rugby World Cup 2011 it was the centre for one of the main fan zones and saw some of the largest crowds ever to gather in the down town area. Today and in the time ahead it is becoming a principal gathering place for sporting, fashion, entertainment activities.

ICE AV’s role began further along in the redeveloped Wynyard Quarter that was home to commercial fishing, with the container installation where two LED screens were installed at the top of a stack of containers displaying content relevant to the area at both ends of the top container.

The latest installation follows a similar them as the top 20ft container of the two container installation is set forward giivng a slightly suspended LED feel. The screen is a 16mm DIP RGB type, metal enclosure, rear door access and driven by synchronous method.

ICE AV’s LED Division is now often called on by clients from Russia, Brazil, Indonesia, India, Australia, the UK to specify LED screens from its diverse range that covers every conceivable type. This extends to roll up, folding, lightweight, underwater, steel, plastic and aluminium enclosures, and wide ranging 1.95mm – 100mm Pitch screens. Formats ICE AV has been called on, include flat round, cylindrical, conical, ceiling, hanging including standard for use in marine parks, aquatic pools, museums, theatre, TV shows, expos, fashion stores and concerts.

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