Harsh TV Studio interrogation of projection screen

In this video we conduct a controlled environment comparative test that should challenge everything you have been told about screens and projectors to achieve high performance image brightness. We remove any doubt about you might have of the amazing and advanced performance characteristics you will be able to observe of our DDT screens.

What we wanted to show you in the large studio environment where we could exclude all sunlight and grill the screen with a 1000 watts under a “we will make you talk” grilling. The optical efficiency and just how effective an ICE Digital Daytime Screen with an average projector and just how in-efficient a standard matt White screen is can be seen clearly. It proves there is “Magic in the Screen” and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen in the world from any manufacturer when we put them both to the test with 2 x 500 watt flood lamps and see if we can wash the image out. We have a clear winner that might define everything you thought you knew about projection screens.

In this video we have set up a 82″ Screen ICE Lens screen in the studio and have overlaid a standard Matt White Screen Cloth over a central portion of the screen so the same projector and content covers the same area. With out any trickery or
enhancements by image enhancement software, we prove without doubt that a 4,000 ANSI projector running with a lamp at 60% of its life already past, delivering an image that is simply stunning even when flood lamps are extremely close to the screen.

One of the biggest lies and scams perpetrated, or maybe its simply misunderstood world wide by projection companies, installers and common screen manufacturers, is that the only way you can make a projector image brighter is to make the room
darker or get a far more powerful projector. We demonstrate how much of a fallacy this is, in what must be one of the most enhanced cruel tests of a projector screen performance.

This remarkable patented projection screen technology makes the screen performance perfect for class rooms, meeting rooms, video conference rooms, 3D projection, venue score boards, gymnasiums, museums, weddings venues, churches, DJ events art galleries. We supply in 4:3. 16:9 and extensive range of sizes.
ICE Digital Daytime studio_011
Though the ICE Digital Daytime screens are more costly than a typical matt white screen, we can assure you that that if you try to achieve the same screen image brightness performance with a matt white screen of any brand, you will be spending substantially more, probably more than your budget could ever be, to achieve the same image brightness by relying on the projector.  If you simply rely on the ANSI lumen of a brighter projector the total solution cost will be vastly greater.

Many times it is not practical, legal or possible to darken an environment to achieve stunning projected images on an affordable budget. In other situations there maybe cases that the ICE Digital Daytime DDT screens might not be suitable. Our experience can determine whether it is the most appropriate display technology and if we should recommend another display technology from our product portfolio.

Daytime projection

72 inch Digital daytime projection screen inside the foyer of the Australian Maritime Museum in Darling Harbour, Sydney

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range to deliver value for money and can present the pros and cons for any options, reasons why we recommend. We are not locked in to just one way to resolve your challenges and can expand your horizons, thinking and potential solutions for your needs.

If you have a need to increase your projected image, not sure what size best suits your needs give us a call or send an email and we will advise the best cost effect solution.

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the Projection Display LED sector, Interactive solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. For a more in-depth video refer to this link.

For sales and further information contact
ICE AV Technology Ltd, Auckland, New Zealand,
Tel +64-9-414 2348
sales at iceavglobal . com

For further information contact ICE AV Technology Ltd
Sales at iceavglobal dot com

Amazing screen test outdoors is the answer to using projectors in bright environments.


ICE Display Division. In this video we will stun you with the performance that is amazing clients that there is Magic in the Screen and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen in the world from any manufacturer in a well lit environment.

One of the biggest lies and untruths perpetrated world wide by projection companies, integrators and common screen manufacturers is that the only way you can make a projector image brighter is to make the room darker or get a far more powerful projector.

In this video we have set up a 72″ Screen ICE Lens screen outdoors in the afternoon and will show you a live demonstration with a White Screen board over a portion of the screen. With out any trickery or enhancements in image enhancement software, we prove without doubt that a 8,500 ANSI projector delivering a image that to achieve the same on the white screen would need to be 100,000+ ANSI lumen brightness. In fact you will see the direct image on the white screen is a complete waste of time.

Have you ever asked yourself why has this myth spread world wide. In the main it is ignorance and that ignorance has a financial underlying aspect. Imagine this, if we can deliver an image that is brighter than a 20,000 ANSI lumen projector costing $100,000 and we can achieve this with a $4,000 projector, its not difficult to understand that there will be far less profit in a lower cost projectors. If it is projector brightness that is the focus, then this is the incorrect starting point, but very few companies understand why is this. The focus that should be asked is how can we achieve an acceptable commercial grade image in a well lit environment. The crucial starting point is the screen. Get the screen correct and everything else will start to fall into place. A ICE Digital Daytime Lens screen compared to a Matt White screen will discard up to 90% of the projector light coming out of the projector in a well lit room and this video clearly proves this fact.

Daytime projection screen

This remarkable patented technology makes the screens perfect for class rooms, meeting rooms. video conference rooms, 3D projection, venue score boards, gymnasiums, museums, weddings, DJ events art galleries. We supply in 4:3. 16:9 and extensive range of sizes from 50 inch dia to 5.3m x 3m.

Even in controlled environments where the environmental light might be reduced the ICE Lens Screens still provide a superior image, so where you might need a 5,000 ansi projector, we can use a 1000 ansi projector and still DELIVER A brighter image Combine this with new generation category of 20,000 hour projectors at 100- 3500 ANSI projectors and now you have one of the most affordable ways to achieve large size commercially successful brightness. This has to be one of the most Green friendly AV solutions ever bought together.

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range to deliver value for money and can present the pros and cons for any options, reasons why we recommend. We are not locked in to
just one way to resolve your challenges and can expand your horizons, thinking and potential solutions for your needs.

If you are not sure what size best suits your needs give us a call or send an email and we will advise the best cost effect solution.

About ICE AV Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection Display solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
htttp://www.iceav.info
http://www.iceavglobal.com
http://www.digitaldaytime.com
https://www.facebook.com/ICEAV/
https://www.facebook.com/ICE-AV-Global-253520364663870/

Shocking Outdoor projection screen test reveals a secret many will not tell you

Shocking screen test outdoors from ICE AV Tech Display Division. In this video we will stun you with the performance that is amazing clients that there is Magic in the Screen and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen far beyond what you could ever imagine.

Even with a 8,500 ANSI lumen (brightness level) projector a screen measuring only 1sqm area is hopeless in a outdoor environment and yet with a 1.45m x 1.09m screen we achieve a perfect image. The screen could have been substantially larger and we would still have an amazing image.

Digital Daytime 100 inch close up

One of the biggest lies and untruths perpetrated world wide by projection companies, installers and common screen manufacturers is that the only way you can make a projected image brighter from your projector is to make the room darker or get a far more powerful projector. We categorically challenge this myth and will show and prove to you that this is a urban legend and there is a solution that allows you to achieve far greater image brightness. The secret is in the projection screen!… a very special screen based on proven optical science. Actually it is the same science that makes the very lens in your projector work and is why projector lens simply do not use a piece of flat annealed or tempered window glass. Incidentally its the same optical science used in your reading glasses!

See what happens when we change from a white screen and place the projector in front of the ICE screen in a live video without any editing. Most people are shocked when they see the result.

In this video we have set up a 72″ Screen ICE Lens screen outdoors in the afternoon and will show you a live demonstration with a White Screen board over a portion of the screen.

With out any trickery or enhancements in image enhancement software, we prove without doubt that a 8,500 ANSI projector delivering a image that to achieve the same on the white screen would need to be 100,000+ ANSI lumen brightness. In fact you will see the direct image on the white screen is a complete waste of time.

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection Display solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions
for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up
the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
htttp://www.iceav.info
http://www.iceavglobal.com
https://www.facebook.com/ICEAV/

Discounted Introduction of 32″ Multi Touch floor screen. Complete !

Important Product Announcement: This iQrite display system is a ideal stand alone touch screen and stand for your reception foyer or retail store. The public are totally accustomed to using touch screens for product searching, content exploration and understanding product in time in place.

Yaxunda LCD display equipment Co 32inch touch screen

If you you do not have a touch screen you may even be deemed to be out of touch with technology and creating a customer experience. Display your products, brand photos, marketing campaigns and videos or integrate to your social media activity. Do not be caught out!
Worldwide Introductory offer.
$US741 per unit – includes Screen, touch technology and floor stand.

Technical details
Android OS, Octa-Core, cortex A7,1.8GHz.
2GB flash memory, 8GB Nand flash
Infra Ref Touch 4 Point Touch screen
Built in camera.
Outer case color optional: black,write,silver.

Introductory Pricing finishes 25 September 2016.

Shipping worldwide.
Contact sales@iceavglobal.com

For further information contact ICE AV Technology Ltd
Sales at iceavglobal dot com

Harsh projection screen test proves the Magic is in the Screen from ICE AV.

 For many people they find it hard to understand how this can be possible when a life time of attending the cinema or advice from audio visual companies dictates that the only way to achieve brighter projected images, is to darken the room or substantially increase the projector brightness. Here at ICE AV we prove yet again that this thinking is totally erroneous and a fallacy. the magic is in the Screen. Get this correct and everything else falls into place. Starting with the projector specification first will only ensure struggles and disappointment and a higher budget.

Projection screen test in the TV studio

Projection screen test in the TV studio

Our ICE DDT Lens Digital Daytime screen surface is able to make real magic in well lit rooms. And in fact the performance far exceeds say simply swapping out a 5000 ansi to 10,000 ansi projector such is the efficiency.  Here is a frame from a video we are producing and will upload soon. The reason people first think about the projector being the answer is because they are using the worst surface in regards to efficiency of amplifying light and rejecting room light.

In a full lit room, with a yellow flood light shinning directly onto the screen. We are hanging a piece of Da Lite matt white screen over the front. Projector lamp is now about 3000 ANSI on a 82 inch size screen.

Notice how the screen still displays an image all over and yet the matt white screen is completely washed out. This is typical performance from any brand matt white, grey or glass bead screen.

In this photo is a extreme test that demonstrates the two 500 watt flood lamp virtually touching the ICE screen and still rejects the light.

The spot light test you will never find another screen distributor show you.

The spot light test you will never find another screen distributor show you.

In this photo the central matt white screen cloth demonstrates how poorly it rejects light and displays the projected image simultaneously whilst the ICE DDT Digital daytime screen has no problem..

ICE Digital Daytime studio_03

Floor Mount Projector Stand secures projectors with full adjustments.

The new upgraded HoloDesk floor projector stand enables projectors to be mounted on the floor or bench for a wide range of installation requirement. When used with the multi touch HoloDesk it enables the projector to be securely positioned and easily adjusted.

Our new floor based universal projector mount and stand has been designed and developed for the HoloDesk. It features 3 dimensional XYZ adjustment, adjustable non scratch feet, secure angle locking, universal mounting plate, packs down to a flat 30mm high. Extremely robust, Simple to assemble. Ideal also as a backdrop floor mounted projector for staging, DJ, weddings. back drop effects. We can customise for your requirements and overhead mounting applications.  The mount dismantles quickly and packs down to 30mm high. 

Manufactured from steel and a composite mount sheet the mount has been designed for a life time.   If the floor stand is damaged due to careless use, the Floor Stand can be repaired or parts replaced. Custom sizes can be made if required.

HoloDesk floor projector mount

HoloDesk floor projector mount

Contact ICE AV Technology Ltd, AV Division
Tel +64-9-414 2348 sales@iceavglobal.com

 

Extreme Projector Screen Test Outdoors, proves many points and one in particular that an ICE Screen really does have Magic in the Screen.

Now lets be honest, have you ever thought you could use a projector in a well lit environment, say like outdoors and achieve a high quality bright image? If you said No it is impossible, then you are not alone. So why is it that people the world over still believe they need a incredibly powerful and VERY expensive projector? Even those in the audio visual industry believe that it is not possible, unless you go and spend $200,000 then you might get an image bright enough.

This week we astounded an number of people when we proved that it is not the projector that is the key to achieving a high bright image outdoors, which is contrary to what they have been told as long as they can remember. The screen is the absolute first point to consider, get this wrong and you will be chasing around in circles forever, trying to get an image that you can view in a well lit environment. The washed out image is so common it is come to the point that folk believe that simply the projector is not bright enough. To this we say they are 200% absolutely wrong and we can prove it before their very own eyes.

Daytime projection screen

The point I want to draw your attention to in the above photo:

1 – Notice how the image is very bright on the left and right screen areas
2 – The middle white area you can barely make out any content
3 – A single projector is covering the full area

And yet we get a dramatically different type of image brightness display quality on the two screen surface areas.

First the point of adding the Matte White Screen section in the photo is purely for your direct comparative benefit. A matte white screen is the cloth material used on the bulk of screens world wide in Government meeting rooms, classrooms, offices, universities, home theatre. It typically has a rated Gain efficiency of Gain 1. This means the amount of light projected is reflected and displayed at 100%. (further detail about Gain below)

So the big question you are probably asking is, “How is that possible?” You have probably tried using the projector yourself with all the lights on, curtains open and know only to well that you have a poor quality image. Many churches realise this problem only to well where the projected words for songs and images are almost washed out.

The big misunderstanding people make is that they think the white or grey roll up screen (or tensioned screen) is the correct surface (their first mistake) and that they have come to expect the image will be washed our, lacking in contrast if any light is in the room from switched on lights of sunlight coming into the room. So you might say that people have come to expect in their thinking that the only way to solve this is to either sit in a darkened room or buy a far brighter projector (for which invariably no budget exists!)

An explanation of Gain (from Wikipedia)
A Gain of 1.0 means the amount of light that is projected on the screen returns to the viewer at the same brightness: none is absorbed and all is re-radiated with perfect uniformity from all viewing angles. If one was to isolate certain rays striking the screen, he/she would see the rays diffuse to form a perfect hemisphere shape. A block of magnesium carbonate (MgCO3) or a matte white screen will result in a gain of 1.0. This is fine in theory or in a dark room but for most applications projectors are not used in a dark room where a Matt White screen can perform at its best.

A screen with a Gain of 1.0 will reflect the same amount of light as that from a matte white screen. A screen rated at 1.5 gain will reflect 50% more light as from a matte white screen. A screen with a 0.9 gain will reflect 90% of the light compared against a matte white screen.

Gain is measured from the vantage point where the screen is at its brightest, which is directly in front and perpendicular to the screen. When the measurement is taken for light targeted and reflected perpendicular to the screen. Technically the measurement of Gain at this point is known as Peak Gain at Zero Degrees Viewing Axis. If you move to the side and view the screen at an angle the brightness of the projected image drops. The angle at which the gain reading drops to 50% of the peak value is known as the Half Gain Viewing Angle. A person viewing the screen from this angle will see an image half as bright as the person seated at the center position.

Daytime Projection Screen

In the photo (above and below) taken outdoors early evening when the meter measured 73.5 lux. This is about the darkness that you might have also when in a home theatre setup. Take note of the lack of contrast on the matte white strip and the white cloth background and yet on the ICE screen the brightness is substantially larger. The reason is the Gain 20 factor performance of the screen surface efficiency.

Whilst we have shown the screen outdoors the ICE Digital daytime screen is not manufactured for permanent outdoor installations. If you use the ICE Daytime screen outdoors your results may vary according to many different factors.

75lux 8500ANSI
Click on the photo to download our 3.8mb PDF presentation.

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Applications:

Exhibitions
Church auditorium screens
Office meeting rooms
Digital Signage
Retail Advertising screen
Gymnasium screens
Indoor Stadium screens
Foyer screens
Score board screens
School classrooms
Home theatre
Stereoscopic 3D
Simulation Gaming
Virtual Reality Viewing

Used in conjunction with tablets and interactive screens the ICE Digital Daytime Lens Screen becomes the perfect large format screen to display the interactive output without having to actually touch the screen.

Important points to remember:

– ICE Digital Daytime Lens Screen can be used with any type of projector
– Makes any projected image up to 2000% brighter than using a Matte White Screen
– A Matte White screen only works when the environmental light is dramatically reduced.
– Long term you will always achieve a brighter image at a lower price than any other combination of screen or projector.
– Results can vary depending on many reasons.
– Cost wise, to achieve a high quality bright image in a well lit environment, you will always achieve it at a lower cost if you factor in a ICE Daytime Screen, than throwing money at a higher brightness projector with a Matte White Screens
– Our ICE Lens screen does not wear out and will always last longer than projectors.

If you have a project and a requirement where you need to make a dramatic difference in your projected images we look forward to hearing from. Call us on Tel +64-9-441 2348 (New Zealand) or email to sales at iceavglobal.com

We used a Digitech QM-1593 light meter for these measurements to provide some objectivity. Any inaccuracy in lux readings has no impact on the comparative views. Learn more about LUX levels here.