Harsh TV Studio interrogation of projection screen

In this video we conduct a controlled environment comparative test that should challenge everything you have been told about screens and projectors to achieve high performance image brightness. We remove any doubt about you might have of the amazing and advanced performance characteristics you will be able to observe of our DDT screens.

What we wanted to show you in the large studio environment where we could exclude all sunlight and grill the screen with a 1000 watts under a “we will make you talk” grilling. The optical efficiency and just how effective an ICE Digital Daytime Screen with an average projector and just how in-efficient a standard matt White screen is can be seen clearly. It proves there is “Magic in the Screen” and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen in the world from any manufacturer when we put them both to the test with 2 x 500 watt flood lamps and see if we can wash the image out. We have a clear winner that might define everything you thought you knew about projection screens.

In this video we have set up a 82″ Screen ICE Lens screen in the studio and have overlaid a standard Matt White Screen Cloth over a central portion of the screen so the same projector and content covers the same area. With out any trickery or
enhancements by image enhancement software, we prove without doubt that a 4,000 ANSI projector running with a lamp at 60% of its life already past, delivering an image that is simply stunning even when flood lamps are extremely close to the screen.

One of the biggest lies and scams perpetrated, or maybe its simply misunderstood world wide by projection companies, installers and common screen manufacturers, is that the only way you can make a projector image brighter is to make the room
darker or get a far more powerful projector. We demonstrate how much of a fallacy this is, in what must be one of the most enhanced cruel tests of a projector screen performance.

This remarkable patented projection screen technology makes the screen performance perfect for class rooms, meeting rooms, video conference rooms, 3D projection, venue score boards, gymnasiums, museums, weddings venues, churches, DJ events art galleries. We supply in 4:3. 16:9 and extensive range of sizes.
ICE Digital Daytime studio_011
Though the ICE Digital Daytime screens are more costly than a typical matt white screen, we can assure you that that if you try to achieve the same screen image brightness performance with a matt white screen of any brand, you will be spending substantially more, probably more than your budget could ever be, to achieve the same image brightness by relying on the projector.  If you simply rely on the ANSI lumen of a brighter projector the total solution cost will be vastly greater.

Many times it is not practical, legal or possible to darken an environment to achieve stunning projected images on an affordable budget. In other situations there maybe cases that the ICE Digital Daytime DDT screens might not be suitable. Our experience can determine whether it is the most appropriate display technology and if we should recommend another display technology from our product portfolio.

Daytime projection

72 inch Digital daytime projection screen inside the foyer of the Australian Maritime Museum in Darling Harbour, Sydney

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range to deliver value for money and can present the pros and cons for any options, reasons why we recommend. We are not locked in to just one way to resolve your challenges and can expand your horizons, thinking and potential solutions for your needs.

If you have a need to increase your projected image, not sure what size best suits your needs give us a call or send an email and we will advise the best cost effect solution.

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the Projection Display LED sector, Interactive solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. For a more in-depth video refer to this link.

For sales and further information contact
ICE AV Technology Ltd, Auckland, New Zealand,
Tel +64-9-414 2348
sales at iceavglobal . com

For further information contact ICE AV Technology Ltd
Sales at iceavglobal dot com


3D Projection can create engaging times and break thru with visitor participation at trade shows

Recently folk have been querying and asking us to advise and recommend on 3D displays and how to achieve this at low cost, effective in well lit environments and of course large in your face 3D images.

With the thrust of 3D panels into the home in the last couple of years, it could be natural to think that flat panel displays would suit, and whilst this could be true, it becomes impractical, costly when you start to talk about 100″, 130″ size 3D flat panel displays. Besides that, no manufacturers are offering 130 inch 3D panels. The other issues always foremeost in mind for the avearge company is the portability. When you are a small company and not spread globally, the perception might be that 3D displays of any decent sizes are big in every sense when it comes to price and weight!

This month we evaluated the Optoma HD33 3D projector on a ICE DDT 3D Lens 82″ screen with Amber Ltd here in Auckland at their showroom. The visual experience was without question in the well lit show room was outstanding and the team at Amber were without a doubt impressed. Previously they had used one of their Matt White Screens with the room lights off.

With the range of ICE DDT Lens screens, 3D projection is a real solution that can help many companies. Typical screen sizes start at 72″ and up to 100″ are managed by companies without having to need fork lifts and a extensive lifting considerations. With a 92 inch ICE DDT 3D screen the weight is only 21 kg and not unreasonable to shift from office to expo.

So why would a company use 3D in an expo?

First simply playing a 3D movie at your expo is a waste of time and effort, and since it is not your companies job to show off the novelty of new technology, unless of course you are in the display business then you are missing the point of 3D and its tremendous advantage in visualization.

3D is the perfect tool when you need to be able to show depth, relationships and a perception of reality, For example companies, architects, GIS, mapping, engineering, housing, construction companies and product manufacturers are all perfect candidates for showing their work and products in 3D. Staff should be trained in how to use 3D visualisation as a sales tool to allow exhibit visitors to discover and explore features rather than just as a entertaining, “that is cool” gimmick. Now keep in mind that one of the key aspects of the expo is that you want visitors to visit, stay and engage with staff to discuss your product and services.

Large format 3D projected images are still relatively unique in most exhibitions and this is where ICE AV can help those first movers gain the competitive edge.

The Optoma HD33 DLP entertainment projector provides amazing and brilliant color performance at a very affordable price. These home theater quality DLP projectors integrate must-have features that allow users to project images of up to 300 inches without investing in a more-expensive, smaller-screen television. Though the HD33 is bright at 1800 ANSI lumens and delivers clear images with a contrast ratio of 4000:1. The use of the Optoma HD33 in a normal expo exhibit environment is going to be challenging with all the lights that are normally on and that is where the ICE Digital Daytime Lens screens create real screen magic.

3D Projector

Key Features of HD33

Bright at 1800 ANSI lumens and contrast ratio of 4000:1
True 1080p 2D/3D for Blu-ray and gaming consoles
Up to 300” screen size for large group viewing
Backlit IR remote control
Features Texas Instruments 1080p DLP® chipset
PureMotion image processing ensures smooth, judder-free images


ICE 3D Projectors screens is a unique screen that has huge reflection efficiency with the ability to dramatically reduce the effect of ambient light and at the same time creates the perfect surface for 3D projection with the room lights on.

A nice bonus of an ICE Lens 3D projection screen is that they are perfect for use in your meeting or training room for such standard 2D content as information spread sheets, presentations or video conference and all the while keeping the room lights on. If you are looking to create break through, tired of your existing exhibit efforts, wanting to share your products and content in a new way then 3D might be a potential solution you need to consider. We welcome your email or phone call if you would like to explore how to improve your display solutions. Tel +_64-9-414 2348 sales at iceavglobal.com