Shocking Outdoor projection screen test reveals a secret many will not tell you

Shocking screen test outdoors from ICE AV Tech Display Division. In this video we will stun you with the performance that is amazing clients that there is Magic in the Screen and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen far beyond what you could ever imagine.

Even with a 8,500 ANSI lumen (brightness level) projector a screen measuring only 1sqm area is hopeless in a outdoor environment and yet with a 1.45m x 1.09m screen we achieve a perfect image. The screen could have been substantially larger and we would still have an amazing image.

Digital Daytime 100 inch close up

One of the biggest lies and untruths perpetrated world wide by projection companies, installers and common screen manufacturers is that the only way you can make a projected image brighter from your projector is to make the room darker or get a far more powerful projector. We categorically challenge this myth and will show and prove to you that this is a urban legend and there is a solution that allows you to achieve far greater image brightness. The secret is in the projection screen!… a very special screen based on proven optical science. Actually it is the same science that makes the very lens in your projector work and is why projector lens simply do not use a piece of flat annealed or tempered window glass. Incidentally its the same optical science used in your reading glasses!

See what happens when we change from a white screen and place the projector in front of the ICE screen in a live video without any editing. Most people are shocked when they see the result.

In this video we have set up a 72″ Screen ICE Lens screen outdoors in the afternoon and will show you a live demonstration with a White Screen board over a portion of the screen.

With out any trickery or enhancements in image enhancement software, we prove without doubt that a 8,500 ANSI projector delivering a image that to achieve the same on the white screen would need to be 100,000+ ANSI lumen brightness. In fact you will see the direct image on the white screen is a complete waste of time.

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection Display solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions
for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up
the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
htttp://www.iceav.info
http://www.iceavglobal.com
https://www.facebook.com/ICEAV/

Advertisements

Extreme Projector Screen Test Outdoors, proves many points and one in particular that an ICE Screen really does have Magic in the Screen.

Now lets be honest, have you ever thought you could use a projector in a well lit environment, say like outdoors and achieve a high quality bright image? If you said No it is impossible, then you are not alone. So why is it that people the world over still believe they need a incredibly powerful and VERY expensive projector? Even those in the audio visual industry believe that it is not possible, unless you go and spend $200,000 then you might get an image bright enough.

This week we astounded an number of people when we proved that it is not the projector that is the key to achieving a high bright image outdoors, which is contrary to what they have been told as long as they can remember. The screen is the absolute first point to consider, get this wrong and you will be chasing around in circles forever, trying to get an image that you can view in a well lit environment. The washed out image is so common it is come to the point that folk believe that simply the projector is not bright enough. To this we say they are 200% absolutely wrong and we can prove it before their very own eyes.

Daytime projection screen

The point I want to draw your attention to in the above photo:

1 – Notice how the image is very bright on the left and right screen areas
2 – The middle white area you can barely make out any content
3 – A single projector is covering the full area

And yet we get a dramatically different type of image brightness display quality on the two screen surface areas.

First the point of adding the Matte White Screen section in the photo is purely for your direct comparative benefit. A matte white screen is the cloth material used on the bulk of screens world wide in Government meeting rooms, classrooms, offices, universities, home theatre. It typically has a rated Gain efficiency of Gain 1. This means the amount of light projected is reflected and displayed at 100%. (further detail about Gain below)

So the big question you are probably asking is, “How is that possible?” You have probably tried using the projector yourself with all the lights on, curtains open and know only to well that you have a poor quality image. Many churches realise this problem only to well where the projected words for songs and images are almost washed out.

The big misunderstanding people make is that they think the white or grey roll up screen (or tensioned screen) is the correct surface (their first mistake) and that they have come to expect the image will be washed our, lacking in contrast if any light is in the room from switched on lights of sunlight coming into the room. So you might say that people have come to expect in their thinking that the only way to solve this is to either sit in a darkened room or buy a far brighter projector (for which invariably no budget exists!)

An explanation of Gain (from Wikipedia)
A Gain of 1.0 means the amount of light that is projected on the screen returns to the viewer at the same brightness: none is absorbed and all is re-radiated with perfect uniformity from all viewing angles. If one was to isolate certain rays striking the screen, he/she would see the rays diffuse to form a perfect hemisphere shape. A block of magnesium carbonate (MgCO3) or a matte white screen will result in a gain of 1.0. This is fine in theory or in a dark room but for most applications projectors are not used in a dark room where a Matt White screen can perform at its best.

A screen with a Gain of 1.0 will reflect the same amount of light as that from a matte white screen. A screen rated at 1.5 gain will reflect 50% more light as from a matte white screen. A screen with a 0.9 gain will reflect 90% of the light compared against a matte white screen.

Gain is measured from the vantage point where the screen is at its brightest, which is directly in front and perpendicular to the screen. When the measurement is taken for light targeted and reflected perpendicular to the screen. Technically the measurement of Gain at this point is known as Peak Gain at Zero Degrees Viewing Axis. If you move to the side and view the screen at an angle the brightness of the projected image drops. The angle at which the gain reading drops to 50% of the peak value is known as the Half Gain Viewing Angle. A person viewing the screen from this angle will see an image half as bright as the person seated at the center position.

Daytime Projection Screen

In the photo (above and below) taken outdoors early evening when the meter measured 73.5 lux. This is about the darkness that you might have also when in a home theatre setup. Take note of the lack of contrast on the matte white strip and the white cloth background and yet on the ICE screen the brightness is substantially larger. The reason is the Gain 20 factor performance of the screen surface efficiency.

Whilst we have shown the screen outdoors the ICE Digital daytime screen is not manufactured for permanent outdoor installations. If you use the ICE Daytime screen outdoors your results may vary according to many different factors.

75lux 8500ANSI
Click on the photo to download our 3.8mb PDF presentation.

Download click button

CocaCola Sony promotion

Applications:

Exhibitions
Church auditorium screens
Office meeting rooms
Digital Signage
Retail Advertising screen
Gymnasium screens
Indoor Stadium screens
Foyer screens
Score board screens
School classrooms
Home theatre
Stereoscopic 3D
Simulation Gaming
Virtual Reality Viewing

Used in conjunction with tablets and interactive screens the ICE Digital Daytime Lens Screen becomes the perfect large format screen to display the interactive output without having to actually touch the screen.

Important points to remember:

– ICE Digital Daytime Lens Screen can be used with any type of projector
– Makes any projected image up to 2000% brighter than using a Matte White Screen
– A Matte White screen only works when the environmental light is dramatically reduced.
– Long term you will always achieve a brighter image at a lower price than any other combination of screen or projector.
– Results can vary depending on many reasons.
– Cost wise, to achieve a high quality bright image in a well lit environment, you will always achieve it at a lower cost if you factor in a ICE Daytime Screen, than throwing money at a higher brightness projector with a Matte White Screens
– Our ICE Lens screen does not wear out and will always last longer than projectors.

If you have a project and a requirement where you need to make a dramatic difference in your projected images we look forward to hearing from. Call us on Tel +64-9-441 2348 (New Zealand) or email to sales at iceavglobal.com

We used a Digitech QM-1593 light meter for these measurements to provide some objectivity. Any inaccuracy in lux readings has no impact on the comparative views. Learn more about LUX levels here.