Amazing Daytime Outdoor projection success baffles many people.

Daytime projection capability is not understood by many people as it goes against everything they have been told, seen, and experienced.

outdoor projection screen

daytime projection screen

ICE AV has always been pushing the boundaries of audio visual capability and technology integration and with our slogan of “Magic is in the Screen”. The ability of projecting in well lit environments is seen as a No No by many people and for Managing Director, Kevin Andreassend it is perfectly understandable as the AV industry and people in general have been so accustomed to using poor performing and inefficient matt white screens that simply discard a lot of the light from the projector.

Understanding that the screen is the crucial part to start with first rather than the projector is an odd position as most projector buyers are under the misunderstanding that to get a brighter image you need a brighter projector. This failure in understanding comes about because of habit, misinformation and failure to realise than a Lens based screen has amazing optical properties as can be clearly seen in this direct object comparison between a Matt White Screen and a ICE DDT Digital Daytime projector screen.

outdoor projection

outdoor projection

We can offer a wide range of sizes suitable for a diverse range of applications and projects.

This short information presentation can give you further insight by downloading on this link.

Feel free to contact us on +64-9-414 2348
or email to sales at

3D Projection can create engaging times and break thru with visitor participation at trade shows

Recently folk have been querying and asking us to advise and recommend on 3D displays and how to achieve this at low cost, effective in well lit environments and of course large in your face 3D images.

With the thrust of 3D panels into the home in the last couple of years, it could be natural to think that flat panel displays would suit, and whilst this could be true, it becomes impractical, costly when you start to talk about 100″, 130″ size 3D flat panel displays. Besides that, no manufacturers are offering 130 inch 3D panels. The other issues always foremeost in mind for the avearge company is the portability. When you are a small company and not spread globally, the perception might be that 3D displays of any decent sizes are big in every sense when it comes to price and weight!

This month we evaluated the Optoma HD33 3D projector on a ICE DDT 3D Lens 82″ screen with Amber Ltd here in Auckland at their showroom. The visual experience was without question in the well lit show room was outstanding and the team at Amber were without a doubt impressed. Previously they had used one of their Matt White Screens with the room lights off.

With the range of ICE DDT Lens screens, 3D projection is a real solution that can help many companies. Typical screen sizes start at 72″ and up to 100″ are managed by companies without having to need fork lifts and a extensive lifting considerations. With a 92 inch ICE DDT 3D screen the weight is only 21 kg and not unreasonable to shift from office to expo.

So why would a company use 3D in an expo?

First simply playing a 3D movie at your expo is a waste of time and effort, and since it is not your companies job to show off the novelty of new technology, unless of course you are in the display business then you are missing the point of 3D and its tremendous advantage in visualization.

3D is the perfect tool when you need to be able to show depth, relationships and a perception of reality, For example companies, architects, GIS, mapping, engineering, housing, construction companies and product manufacturers are all perfect candidates for showing their work and products in 3D. Staff should be trained in how to use 3D visualisation as a sales tool to allow exhibit visitors to discover and explore features rather than just as a entertaining, “that is cool” gimmick. Now keep in mind that one of the key aspects of the expo is that you want visitors to visit, stay and engage with staff to discuss your product and services.

Large format 3D projected images are still relatively unique in most exhibitions and this is where ICE AV can help those first movers gain the competitive edge.

The Optoma HD33 DLP entertainment projector provides amazing and brilliant color performance at a very affordable price. These home theater quality DLP projectors integrate must-have features that allow users to project images of up to 300 inches without investing in a more-expensive, smaller-screen television. Though the HD33 is bright at 1800 ANSI lumens and delivers clear images with a contrast ratio of 4000:1. The use of the Optoma HD33 in a normal expo exhibit environment is going to be challenging with all the lights that are normally on and that is where the ICE Digital Daytime Lens screens create real screen magic.

3D Projector

Key Features of HD33

Bright at 1800 ANSI lumens and contrast ratio of 4000:1
True 1080p 2D/3D for Blu-ray and gaming consoles
Up to 300” screen size for large group viewing
Backlit IR remote control
Features Texas Instruments 1080p DLP® chipset
PureMotion image processing ensures smooth, judder-free images


ICE 3D Projectors screens is a unique screen that has huge reflection efficiency with the ability to dramatically reduce the effect of ambient light and at the same time creates the perfect surface for 3D projection with the room lights on.

A nice bonus of an ICE Lens 3D projection screen is that they are perfect for use in your meeting or training room for such standard 2D content as information spread sheets, presentations or video conference and all the while keeping the room lights on. If you are looking to create break through, tired of your existing exhibit efforts, wanting to share your products and content in a new way then 3D might be a potential solution you need to consider. We welcome your email or phone call if you would like to explore how to improve your display solutions. Tel +_64-9-414 2348 sales at

The Pacific Energy Summit, Mitsubishi and ICE AV Tech all have energy efficiencies foremost of mind.

World wide, and none more so in NZ, the aspect of energy efficient buildings, processes and appliances are becoming increasingly important. The impact on employees, productivity, longevity are all part of the formula mix to create efficient and healthy buildings.

Today’s buildings make substantial use of floor to ceiling glass creating unique issues for heat management and environmental control. Bringing free sunlight indoors is good for the décor … however this creates another problem that confounds most people!

Add into the mix, the common use of audio visual technology in every meeting room, the enthusiasm for large screens and the expectation that projected imaged will look bright, clear and gorgeous. Unfortunately this becomes a sad reality in many cases, as the high volume of light entering the building creating that light airy look is diametrically opposed to what most people think is required for what would be the ideal projection environment.

Glass buildings

Projection in meetings rooms is still a very effective display technology to achieve large images for easily seen text, graphics and presentations. Projectors at the lower end have almost become consumable items.

However there is one big problem or at least misunderstanding most people have about projection.

The issue many face when using projection in well lit meeting rooms and venues like churches or school classrooms, is the inability to achieve excellent quality projected image. With an ICE DDT Lens screen that problem is pretty much eliminated as it has the ability to reject ambient light by a factor of x20 when compared to a matt white screen.

This meeting at Palme 09 Meeting using projection shows the poor quality typical of many meeting rooms.

This meeting at a Palme 09 Meeting using projection, shows the poor quality typical of many meeting rooms using matt white projection screens.

So on one hand we have modern efficient buildings, or rooms where a lot of light is present, a growing consioucness to minimise consumption of fossil fuels, and the need for lower powered display devices to reduce electrical bills.

The issue becomes significant for small Pacific Island nations where power generation is a major concern and cost, which by implications means the efficient use of electricity is paramount. When this is applied to digital displays and in particular projection, then schools, churches and businesses find themselves between a rock and a hard place. Every watt of electricity needs to be efficiently used and that is is where the magic of the ICE Lens screens come into their own.

Daytime projection screen

This 72″ ICE Lens Screen in this well lit meeting room here in Auckland defies belief as to what is possible with a 2000 ANSI lumen projector

Electrical generation and renewable energy is of such importance that the New Zealand Government, Asian Development Bank, The World Bank and Australian AID are backing the Pacific Energy Summit in Auckland (March 2013) to deliver a strong focus to help Pacific Island countries make progress towards their renewable energy targets and provide a forum for industry, multi lateral donors to generate tangible outcomes.

It seems little commercial sense to create energy efficient electrical or renewable energy supply grids, and then waste it on high powered projectors, where in fact it is possible to achieve brighter images with lower cost and less bright projectors if users take into account one crucial and overlooked aspect …. the projection screen.

In this photo we show a remarkable comparison between a matt white screen hanging in front of a ICE (DDT) Digital Daytime LENS Screen. In the strip of Matt White Screen you can observe that the projected image from the BenQ PB8210 projector is impossible to view and yet the uncovered area of the ICE Screen is brilliant of colour and luminosity. The point to note is that the SAME light is falling over the entire area of the 72 inch screen and yet the Matt White Screen shows how inefficient it is and how it looses the light yet the ICE Digital Daytime LENs screen returns the image substantially brighter to the viewer.

Hi Gain projector screen

The comparison of a matt white screen and an ICE Daytime projection screen challenges the very fundamental belief many think they know about projection screen technologies.

Here at ICE AV we adamantly maintain that to achieve high quality projected images in rooms that are well lit, then the solution is not to use high powered projectors that demand a heavy electrical current but to use highly efficient projections screens that will overall give a far brighter projected image with less capital investment, in a brightly lit room, way out perform a matt white screen, less power consumption and yet brighter performance. on every account energy efficient projection is at the heart of the ICE DDT Lens screens.

The latest news out from Mitsubishi is the pending launch of the LaserVue® 20,000 Hour lamp-less series projectors using laser and LED technologies delivering a stunning 2500 / 3,000 ANSI lumen output. The significance of this is that when combined with an ICE LED Digital Daytime LENS screen, the resulting performance will be like using a 60,000 ANSI lumen projector due to the x20 efficiency compared to using a Matt White Screen. Given that the ICE Digital Daytime LENS screen uses no electricity that result is stunning efficiency with less power and certainly longer life.

Daytime projection.

The Mitsubishi NF32U and NW30U set a new benchmark in projection capability in many ways, least of all with the 20,000 hour 3,000 ANSI lumen brightness. Combine it with an ICE Digital Daytime Screen and that amounts to years of use and never needing to change the lamp …there is no lamp!

By far the combination of the new Mitsubishi LaserVue® projectors NW31U-EST, NW30U and the NF32U and an ICE Digital Daytime Lens screen will deliver longer life, brighter image, lower cost, lower running costs, less use of fossil fuels and renewable energy, all the while in a well lit environment.

Wayne Kozuki, product manager, Mitsubishi Electric Visual Solutions America, Inc., said in a statement. “With a lamp-free design and direct access to the cloud, we hope to change the way people present in the classroom and the boardroom.” Our LaserVue projectors lead the trend in using new technologies,”

Register for a Special Early Bird Promotion.

For customers registering interest in a special combination launch of an ICE Daytime Lens Screen with a Mitsubishi LaserVue® projector launch will be entitled to a special pre-release package price not offered anywhere else. Mitsubishi LaserVue® launch is expected to occur mid year.

Register Here.

Simply send an email to sales at with your name and email address.

This is not a commitment to buy, simply your expression of interest, for which you will be exclusively entitled to a special promotional offer.

Visit here for further details on the Pacific Energy Summit