Harsh projection screen test proves the Magic is in the Screen from ICE AV.

 For many people they find it hard to understand how this can be possible when a life time of attending the cinema or advice from audio visual companies dictates that the only way to achieve brighter projected images, is to darken the room or substantially increase the projector brightness. Here at ICE AV we prove yet again that this thinking is totally erroneous and a fallacy. the magic is in the Screen. Get this correct and everything else falls into place. Starting with the projector specification first will only ensure struggles and disappointment and a higher budget.

Projection screen test in the TV studio

Projection screen test in the TV studio

Our ICE DDT Lens Digital Daytime screen surface is able to make real magic in well lit rooms. And in fact the performance far exceeds say simply swapping out a 5000 ansi to 10,000 ansi projector such is the efficiency.  Here is a frame from a video we are producing and will upload soon. The reason people first think about the projector being the answer is because they are using the worst surface in regards to efficiency of amplifying light and rejecting room light.

In a full lit room, with a yellow flood light shinning directly onto the screen. We are hanging a piece of Da Lite matt white screen over the front. Projector lamp is now about 3000 ANSI on a 82 inch size screen.

Notice how the screen still displays an image all over and yet the matt white screen is completely washed out. This is typical performance from any brand matt white, grey or glass bead screen.

In this photo is a extreme test that demonstrates the two 500 watt flood lamp virtually touching the ICE screen and still rejects the light.

The spot light test you will never find another screen distributor show you.

The spot light test you will never find another screen distributor show you.

In this photo the central matt white screen cloth demonstrates how poorly it rejects light and displays the projected image simultaneously whilst the ICE DDT Digital daytime screen has no problem..

ICE Digital Daytime studio_03

NZ’s largest theme park Rainbows End, achieves quality projection entertainment in the sunlight outdoors with an ICE AV Digital Daytime screen.

Projectors have made incredible improvements over the last 20 years. Where would we be without them? They are used in every conceivable display use and for entertaining audiences. However there is one brick wall challenging situation that stumps most people using a projector in a well lit environment.

Have you ever tried to use a projector and screen in a very bright area like a public stage. Rainbows End theme fun park in Auckland tried to do this using a matt white standard screen but were never able to achieve a viewable image – unless they waited till night time when every one had left. With a constrained budget our LED screen solutions were out of the question. We solved their display challenge easily for daytime use with one of our 92 inch Digital Daytime DDT Lens screens and an Optoma 5,000 ANSI projector. Needless to say they were totally impressed and have now mounted a system on the public performance stage for use during the day. It was the first time they had seen a projected image so bright with a standard affordable projector.

ICE AV Daytime projection screen

The screen is so bright when a standard camera setting is used it burns out the image in this environment as the environmental brightness compared to the screen brightness is so dramatically different.

ICE AV Daytime projection screen

Here we can see a view from the stage that faces out to a well lit covered area.

You can visit the virtual view site to explore the environment on this link.

ICE AV Daytime projection screen

The audience can enjoy a stage performance in a well lit environment.

ICE AV Daytime projection screen

Before the installation the performing talent had no supporting screen when they performed for audiences.

Pictured below is a standard 72 inch ICE Digital Daytime screen mounted on a floor stand.

3D PROJECTION

ICE 3D Projectors screens is a unique screen that has huge reflection efficiency with the ability to dramatically reduce the effect of ambient light and at the same time creates the perfect surface for 3D projection with the room lights on.

If you have an environment where you often hear yourself grumbling that you wished the image was a lot brighter, then we recommend that you should first consider the screen and the importance that this will have on achieving high quality projected images.

Double the message with a dual side LED screen

LED Division: By increasing the screen size simply by using dual imaging LED screens outdoors delivers the ability to gain attention in both direction and increase the value of the installation.

Typically a street that is busy in one direction (unless of course it is a one way street) will have good traffic movement in both directions. The volume of traffic may swap in direction depending on the time of the day or night. So whilst workers drive into the city in one direction heading to the office, the opposite direction might be light in traffic volume, however come evening time it is the reverse. Though as many city dwellers will know, unfortunately, heavy traffic in both directions down busy streets and highways is not affected by the time of the day. To maximise this audience in both directions, a dual image LED outdoor screen has real advantages, especially over swivelling the screen to face the heaviest traffic direction.

Outdoor LED ICEAV

Dual Imaging Outdoor LED screen.

By using a dual image / dual sided LED screen some of the advantages become immediate. In the above photo the LED screen size is 2304mm Width x 1728mm High and is 12mm Pitch.

– LED Display is capturing attention in both directions irrespective of the time.
– The same message can be displayed on both sides
– Different messages can be displayed.
– Dual advertising campaigns can be run.

By customising the message according to traffic direction means adverts can be displayed prompting a purchase on the way home, whilst the alternate side LED screen might be prompting activities on in the city that evening.

In this photo you can see the single piece construction of a dual image / dual side LED screen and is designed for outdoors. The screen could be mounted on a single pole or frame legs. For servicing the technician would open up the side needing attention.

This design is not limited to pitch and so we can create a solution that can maximise traffic audience according to your budget.

If you would like to discuss how LED can increase your opportunities please contact us on sales at iceavglobal.com or telephone +64-9-414 2348

Flexible LED screens have a wide diverse applications.

LED Division: We have been noticing a big increase in LED screen technology projects inquiries. What was once only ever seen in sports stadiums or as billboards in major international cities, LEDs have really become a major enabling technology in so many industries and none more so than in the Digital Display area.

ICE FlexiRoll LED screens are available in 16, 20, 25mm and more coarse Pitch for video and graphics and more coarse for light patterns and very long distance viewing.  Overall within the range they are available in outdoor and indoor versions and from 1800 – 5800 NITS brightness.

We offer two models in this category of single and dual LED strip.

Screen size can be unlimited and you are able to join each panel section together.  Between each vertical led strip is a transparent see-thru air gap. Often we recommend that a black material cloth is hung behind the screen to re-inforce picture brilliance or if there are light sources behind the screen. The  need to do this really does depend though on your application and environment.

In this video clip we are using the Double Strip. For close up screen detail click here.