Amazing screen test outdoors is the answer to using projectors in bright environments.


ICE Display Division. In this video we will stun you with the performance that is amazing clients that there is Magic in the Screen and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen in the world from any manufacturer in a well lit environment.

One of the biggest lies and untruths perpetrated world wide by projection companies, integrators and common screen manufacturers is that the only way you can make a projector image brighter is to make the room darker or get a far more powerful projector.

In this video we have set up a 72″ Screen ICE Lens screen outdoors in the afternoon and will show you a live demonstration with a White Screen board over a portion of the screen. With out any trickery or enhancements in image enhancement software, we prove without doubt that a 8,500 ANSI projector delivering a image that to achieve the same on the white screen would need to be 100,000+ ANSI lumen brightness. In fact you will see the direct image on the white screen is a complete waste of time.

Have you ever asked yourself why has this myth spread world wide. In the main it is ignorance and that ignorance has a financial underlying aspect. Imagine this, if we can deliver an image that is brighter than a 20,000 ANSI lumen projector costing $100,000 and we can achieve this with a $4,000 projector, its not difficult to understand that there will be far less profit in a lower cost projectors. If it is projector brightness that is the focus, then this is the incorrect starting point, but very few companies understand why is this. The focus that should be asked is how can we achieve an acceptable commercial grade image in a well lit environment. The crucial starting point is the screen. Get the screen correct and everything else will start to fall into place. A ICE Digital Daytime Lens screen compared to a Matt White screen will discard up to 90% of the projector light coming out of the projector in a well lit room and this video clearly proves this fact.

Daytime projection screen

This remarkable patented technology makes the screens perfect for class rooms, meeting rooms. video conference rooms, 3D projection, venue score boards, gymnasiums, museums, weddings, DJ events art galleries. We supply in 4:3. 16:9 and extensive range of sizes from 50 inch dia to 5.3m x 3m.

Even in controlled environments where the environmental light might be reduced the ICE Lens Screens still provide a superior image, so where you might need a 5,000 ansi projector, we can use a 1000 ansi projector and still DELIVER A brighter image Combine this with new generation category of 20,000 hour projectors at 100- 3500 ANSI projectors and now you have one of the most affordable ways to achieve large size commercially successful brightness. This has to be one of the most Green friendly AV solutions ever bought together.

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range to deliver value for money and can present the pros and cons for any options, reasons why we recommend. We are not locked in to
just one way to resolve your challenges and can expand your horizons, thinking and potential solutions for your needs.

If you are not sure what size best suits your needs give us a call or send an email and we will advise the best cost effect solution.

About ICE AV Technology Ltd
ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection Display solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email.

For sales and further information contact
ICE AV Technology Ltd
Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
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