Harsh projection screen test proves the Magic is in the Screen from ICE AV.

 For many people they find it hard to understand how this can be possible when a life time of attending the cinema or advice from audio visual companies dictates that the only way to achieve brighter projected images, is to darken the room or substantially increase the projector brightness. Here at ICE AV we prove yet again that this thinking is totally erroneous and a fallacy. the magic is in the Screen. Get this correct and everything else falls into place. Starting with the projector specification first will only ensure struggles and disappointment and a higher budget.

Projection screen test in the TV studio

Projection screen test in the TV studio

Our ICE DDT Lens Digital Daytime screen surface is able to make real magic in well lit rooms. And in fact the performance far exceeds say simply swapping out a 5000 ansi to 10,000 ansi projector such is the efficiency.  Here is a frame from a video we are producing and will upload soon. The reason people first think about the projector being the answer is because they are using the worst surface in regards to efficiency of amplifying light and rejecting room light.

In a full lit room, with a yellow flood light shinning directly onto the screen. We are hanging a piece of Da Lite matt white screen over the front. Projector lamp is now about 3000 ANSI on a 82 inch size screen.

Notice how the screen still displays an image all over and yet the matt white screen is completely washed out. This is typical performance from any brand matt white, grey or glass bead screen.

In this photo is a extreme test that demonstrates the two 500 watt flood lamp virtually touching the ICE screen and still rejects the light.

The spot light test you will never find another screen distributor show you.

The spot light test you will never find another screen distributor show you.

In this photo the central matt white screen cloth demonstrates how poorly it rejects light and displays the projected image simultaneously whilst the ICE DDT Digital daytime screen has no problem..

ICE Digital Daytime studio_03

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