Digital Touch Points Seminar – update

Interactive Division – This past week the ICE AV team with Wellington partner, Shout Group have been sharing with senior executives from various well known Wellington companies on a range of latest generation software and hardware technologies that can help them rise above the communication noise.

The seminar series titled Digital Touch Points described a number of hardware and software technologies that can enable theatre, engagement, referrals, connection, endorsement, data access, digital interaction and buyer value. By using software and hardware from the ICE AV Cataloq we are designing unique solutions.

By integrating body motion, GPS, mobility, ultra sound, touch sensitive surfaces we were able to demonstrate how businesses can engage with their fans and clients in a completely new way combining online, offline, mobility with social media and leading edge audio visual technologies. We demonstrated Social media integrated Digital Signage, GPS based promotions, the globally famous HoloDesk, interactive content management, transparent LCD screen with levitating capability, audio beams, real earth audio transducers, interactive glass, non computer based interactive LCD screens.

We were delighted with some of the feedback that included “that was amazing what you showed”, “I have never seen that before”, “definitely be in touch”, “you have give us so many ideas”. It proved to us that businesses are hungry for genuine and honest non sales pitch information, and to gain insight how to use technologies, converge them as we spread out a table of capabilities.

ICE AV and Shout Group will be planning to conduct further Digital Touch Point seminars in NZ to fire up the imagination of business owners so they can create unique customer Digital Touch Points.

ICE AV Director interviewed for the NZ2011 Business Club

ICE AV Director, Kevin Andreassend was one of eight business innovators interviewed at the inaugral NZ2011 Business Club preceeding the start of the 2011 Rugby World Cup in Auckland, New Zealand.

ATEED who managed the event, did so on behalf of the NZ Government who setup the NZ2011 Business Club as a vehicle for local businesses to engage with visiting international business personnel. Subsequent to the launch, the NZ2011 Business Club have a reception hub complete with the expo version of the HoloDesk called the Holo-Info-Desk The Cloud.

A key part of this is the interactive information surface, “Holo-Info-Desk” that holds interactive content of many NZ companies offering social experiences and events for the visiting business people. Registration is free for the NZ2011 Business Club and an excellent channel to become connected with potential partners, clients, suppliers in a social setting.

The Cloud is also hosting the Innovation Showcase of selected NZ companies who have developed and launched unique innovation into the international market. ICE AV’s HoloDesk division was invited to be showcased as an example of “We do things differently in New Zealand” when the Gibson Group setup the Worlds’s Smallest Nite Club exhibit with a live interactive HoloDesk surface.

Disruptive technologies are changing how business operate.

Mary Meeker (Morgan Stanley), presents about the internet technology explosion that is penertrating worldwide with significant new platforms and disruptive technology.

Whether it be new services, hardware, mobile devices, buying trends and processes, search capability, payment systems, networking and communication, advertising platforms innovation is happening at a rapid accelerated speed world wide. Company owners and entrepreneurs need to come to grips with this change, old ways of doing business have long left the station and if companies are to sustain growth and innovation then you will need to know how, what and why you will achieve your position.

Slides are http://www.scribd.com/doc/42793400/Intern­et-Trends-Presentation

Posted by Kevin Andreassend, Technology with ICE AV Technology Ltd and Co-founder Tweet Twins