Visitors to Auckland’s Queens Wharf are greeted by an ICE AV LED Screen

Queens Wharf in the heart of Auckland’s waterfront harbour and down town area is part of the area that in recent years is receiving major investment to make the area welcoming to visitors, events and entertainment … and now its very own permanent LED screen.

Downtown Auckland

100 years ago the wharf and area was the heart of passenger and goods arrival to New Zealand and the infancy of NZ’s export industry . Today Queens Wharf is playing a new role that began with the Rugby World Cup 2011. It is one of the few cities in the world where you can step off a luxury cruise liner and within a few minutes walk, be in the heart of New Zealand’s golden mile of shopping and business.

During the Rugby World Cup 2011 it was the centre for one of the main fan zones and saw some of the largest crowds ever to gather in the down town area. Today and in the time ahead it is becoming a principal gathering place for sporting, fashion, entertainment activities.

ICE AV’s role began further along in the redeveloped Wynyard Quarter that was home to commercial fishing, with the container installation where two LED screens were installed at the top of a stack of containers displaying content relevant to the area at both ends of the top container.

The latest installation follows a similar them as the top 20ft container of the two container installation is set forward giivng a slightly suspended LED feel. The screen is a 16mm DIP RGB type, metal enclosure, rear door access and driven by synchronous method.

ICE AV’s LED Division is now often called on by clients from Russia, Brazil, Indonesia, India, Australia, the UK to specify LED screens from its diverse range that covers every conceivable type. This extends to roll up, folding, lightweight, underwater, steel, plastic and aluminium enclosures, and wide ranging 1.95mm – 100mm Pitch screens. Formats ICE AV has been called on, include flat round, cylindrical, conical, ceiling, hanging including standard for use in marine parks, aquatic pools, museums, theatre, TV shows, expos, fashion stores and concerts.

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ICE AV’s provides a diverse range of LED digital display products

Most people have seen the giant digital displays outdoors along side public areas or in stadiums. In many cases they consist of metal cabinets with LEDs mounted on the front. They provide stunning quality over large sizes and will be be the basis of many applications in the years ahead.

Outdoor Screens

ICE AV Outdoor Digital Billboard - the first permanent streetside digital billboard installed in Taranaki

There is a new breed of LED technology starting to be implemented that falls into a different category called LED Curtains. One of the huge differences is the physical format – they are light, often but not always transparent, very modular and in some cases depending on screen size could be installed by one hard working technican. Typically the finest pitch is about 18mm Pitch.

The ICE Bri-Curtain is a very unique LED screen designed for very large ourdoor screens. Now by large I mean LARGE, think larges as in the side of a building 100 meters in the air and say 5000 sq metres. Mounting a Bri-Curtain high up the side of a building requires careful planning and logistics.

The ICE Mesh LED Curtain is a rigid panel solution that gives a excellent image when the viewing distance is starting at around 15m indoors and where you want a large image.

The Mesh Screen type might be a suitable scenario for your up and coming display as these are very light weight comparatively with a transaparent see thru the screen look. This presentation will give you a feel for this type.

The Strip Tile LED Curtain is a non Flexible screen that can be used to build any shape screen simply by bolting and mounting the sections together.

The ICE Flexible LED Curtain Screen is a scalable large panel LED Screen with the theme of Fold – Roll – Hang
It is a non transparent screen and can be used as one large screen or separated into small screens, providing excellent flexibility.

Digital Screen - Roll - Fold - hang

The ICE AV Flexible LED Screen can be joined together, hung from a bar, rolled and folded.

These resources might help for determing viewing distances.

General Resource Guide for LED screens

About resolution

How to choose

LED catalogue