Harsh TV Studio interrogation of projection screen

In this video we conduct a controlled environment comparative test that should challenge everything you have been told about screens and projectors to achieve high performance image brightness. We remove any doubt about you might have of the amazing and advanced performance characteristics you will be able to observe of our DDT screens.

What we wanted to show you in the large studio environment where we could exclude all sunlight and grill the screen with a 1000 watts under a “we will make you talk” grilling. The optical efficiency and just how effective an ICE Digital Daytime Screen with an average projector and just how in-efficient a standard matt White screen is can be seen clearly. It proves there is “Magic in the Screen” and that an ICE Digital Daytime Projection Lens screen can out perform ANY Matt White Screen in the world from any manufacturer when we put them both to the test with 2 x 500 watt flood lamps and see if we can wash the image out. We have a clear winner that might define everything you thought you knew about projection screens.

In this video we have set up a 82″ Screen ICE Lens screen in the studio and have overlaid a standard Matt White Screen Cloth over a central portion of the screen so the same projector and content covers the same area. With out any trickery or
enhancements by image enhancement software, we prove without doubt that a 4,000 ANSI projector running with a lamp at 60% of its life already past, delivering an image that is simply stunning even when flood lamps are extremely close to the screen.

One of the biggest lies and scams perpetrated, or maybe its simply misunderstood world wide by projection companies, installers and common screen manufacturers, is that the only way you can make a projector image brighter is to make the room
darker or get a far more powerful projector. We demonstrate how much of a fallacy this is, in what must be one of the most enhanced cruel tests of a projector screen performance.

This remarkable patented projection screen technology makes the screen performance perfect for class rooms, meeting rooms, video conference rooms, 3D projection, venue score boards, gymnasiums, museums, weddings venues, churches, DJ events art galleries. We supply in 4:3. 16:9 and extensive range of sizes.
ICE Digital Daytime studio_011
Though the ICE Digital Daytime screens are more costly than a typical matt white screen, we can assure you that that if you try to achieve the same screen image brightness performance with a matt white screen of any brand, you will be spending substantially more, probably more than your budget could ever be, to achieve the same image brightness by relying on the projector.  If you simply rely on the ANSI lumen of a brighter projector the total solution cost will be vastly greater.

Many times it is not practical, legal or possible to darken an environment to achieve stunning projected images on an affordable budget. In other situations there maybe cases that the ICE Digital Daytime DDT screens might not be suitable. Our experience can determine whether it is the most appropriate display technology and if we should recommend another display technology from our product portfolio.

Daytime projection

72 inch Digital daytime projection screen inside the foyer of the Australian Maritime Museum in Darling Harbour, Sydney

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range to deliver value for money and can present the pros and cons for any options, reasons why we recommend. We are not locked in to just one way to resolve your challenges and can expand your horizons, thinking and potential solutions for your needs.

If you have a need to increase your projected image, not sure what size best suits your needs give us a call or send an email and we will advise the best cost effect solution.

About ICE Technology Ltd
ICE AV is a company that consists of Divisions active in the Projection Display LED sector, Interactive solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies.

ICE AV has a wide range of innovative Projection screen solutions it can offer clients worldwide to create affordable solutions for a wide variety of applications.

If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. For a more in-depth video refer to this link.

For sales and further information contact
ICE AV Technology Ltd, Auckland, New Zealand,
Tel +64-9-414 2348
sales at iceavglobal . com

For further information contact ICE AV Technology Ltd
Sales at iceavglobal dot com

A New Zealand First: The Magic is in the Screen is certainly true with our recent installation in NZ with the Plas480 LED screen panels.

ICE AV Tech’s LED Division established a New Zealand first with this stunning new aquatic cinema LED screen installation. Large format LED Screens are making an increasing inroad to numerous sites for diverse uses.

Aquatic Pool LED Screen

Industrial Grade Waterproof Plas480 cabinet LED screen

For many though unfamiliar with LED screens are all a bit of a mystery as it is the only display technology that can be used to build digital screens ranging from 1 sqm to 1,000’s of meters that can cover entire buildings, placed underwater or on the wall in a retail store.

The core building block of an LED Screen is the LED tile which in turn is mounted into the actual LED cabinet. It is the actually cabinet that the integrator installer will handle to fit into the mounting structure. In this video we show you the relatively straight forward method to assemble a large LED screen using the ICE Plas480 industrial LED cabinets in this installation building a 3.36m High x 1.92m Wide LED screen.



In the case of the ICE AV Plas480 cabinets measuring 480mm x 480mm they will typically mounted onto a steel frame structure. For expo and temporary use they can be hung from wire rope clamps. The aspect to consider is whether the screens can be accessed from the rear or from the front. This will dictate the type of bracket used, simple in style they have functionality for either front panel removal or rear access. Each panel is an independent unit that is interconnected to the adjacent panel in the row with external data and power connectors. An LED screen itself does not have the typical DVI, SDI, Composite or VGA type inputs, however it is capable of displaying all these and others. So is that contradiction? No not at all, as typically every LED screen has at least three other crucial component.
1 – Either a Computer or LED Source Switcher
2 – LED Data Processor – commonly called a Sending Card
3 – The Receiver Card Processor .

LED Screen Switcher

By using the switcher numerous external media sources can be displayed immediately on the LED screen.

For the Plas480 Panels they have the unique design of the Power / Controller box being able to control a number of Panels. So depending on the screen size you would install one or more units, whereas the common design has a receiver card installed inside each LED cabinet. In addition to the Plas480 ICE has a diverse range of LED screen models to cater for a wide range of installation requirements.

So delivering the signal or source into the LED screen is via the computer or the LED Source Switcher. Typically the Sending Card is installed in either one. So If you are using the LED Source Switcher we install the special LED data processor within the unit or if only using a computer to host all media and no switcher is used on the system, then we install the Sending Data Card processor internally on a PCI slot.

We recommend that the computer is able to be connected via the internet for remote support and maintenance. In addition installing one of our remote IP camera options allows us to monitor the screen performance and especially crucial during remote adjustment enabling us to stand virtually in front of the screen.

Swimming pool screen

Mounted high to be visible from every part of the Aquatic Centre

All our screens can be used as cinema, scoreboard or message screens. ICE AV is able to offer a range of sports scoreboard software applications plus also offer customised scoreboard displays.

ICE LED has a selection of LED screens that will appeal to owners who have a diverse range of requirements. Download one of our catalogues here.
https://www.box.com/s/bcbb61c18a9d3768d3be

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range, team of experts to deliver value for money and can present the pros and cons for any options and reasons why we recommend.

For sales and further information contact
ICE AV Technology Ltd

Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com
http://www.iceavglobal.com
http://www.digitaldaytime.com
https://www.facebook.com/pages/ICE-AV-Global/253520364663870?ref=hl.
http://twitter.com/iceav

Hang On Champs will feature the timing on ICE Timer Screens

ICE AV will be participating at the The New Zealand Official Community Sports Expo, Sports Expo The Outside In being organised in partnership with Pinehurst School and North Harbour Stadium

We reckon there are going to be many competitors at our two minute Olympic Champs.,,,why? Well how many times have you heard the phrase “Hang On”, “I’ll just be a minute” or “Hanging Out”, so we think there will be who will many want to go in for our Pinehurst School Champs “Hang On” competition to see how long the clock will run on the ICE Timing Screen.

ICE AV will be exhibiting at the Sports Expo The Outside In at Pinehurst School, the educational home of 15 year old international golf sensation Lydia Ko attended.

Poster_03

We will be displaying some of our score board and timing solutions and holding a fun Hang On Championship to see who can Hang out the longest as the timing clock races into the future up on the big screen.

Many sports disciplines will be present that will allow children to get a hands on approach to a sports to try out.

ICE AV has an extensive range of display technologies that include LED, Projection and Monitor Scoreboards powered by sports software for numerous sports plus the option to offer custom developed software as required.

Time and Date
Sunday 3rd March 2013 11am – 3pm FREE Entry at Pinehurst School, Albany, Auckland.

Double the message with a dual side LED screen

LED Division: By increasing the screen size simply by using dual imaging LED screens outdoors delivers the ability to gain attention in both direction and increase the value of the installation.

Typically a street that is busy in one direction (unless of course it is a one way street) will have good traffic movement in both directions. The volume of traffic may swap in direction depending on the time of the day or night. So whilst workers drive into the city in one direction heading to the office, the opposite direction might be light in traffic volume, however come evening time it is the reverse. Though as many city dwellers will know, unfortunately, heavy traffic in both directions down busy streets and highways is not affected by the time of the day. To maximise this audience in both directions, a dual image LED outdoor screen has real advantages, especially over swivelling the screen to face the heaviest traffic direction.

Outdoor LED ICEAV

Dual Imaging Outdoor LED screen.

By using a dual image / dual sided LED screen some of the advantages become immediate. In the above photo the LED screen size is 2304mm Width x 1728mm High and is 12mm Pitch.

– LED Display is capturing attention in both directions irrespective of the time.
– The same message can be displayed on both sides
– Different messages can be displayed.
– Dual advertising campaigns can be run.

By customising the message according to traffic direction means adverts can be displayed prompting a purchase on the way home, whilst the alternate side LED screen might be prompting activities on in the city that evening.

In this photo you can see the single piece construction of a dual image / dual side LED screen and is designed for outdoors. The screen could be mounted on a single pole or frame legs. For servicing the technician would open up the side needing attention.

This design is not limited to pitch and so we can create a solution that can maximise traffic audience according to your budget.

If you would like to discuss how LED can increase your opportunities please contact us on sales at iceavglobal.com or telephone +64-9-414 2348