Innovative LCD Screen complete with a Levitating Internal Display Cavity for product promotions.

There has been some interesting developments emerging in recent times regarding LCD screens such as the transparent LCD screen, or the Hologram display case – though this is based on projection it follows on the lines of creating a WOW format digital display.

Creating a point of difference has become a crucial aspect and more important than ever due to competition and myriad of distractions. One way to create the WOW, that is cool reaction, is to cut a hole in the middle of your LCD screen!

This innovative display solution from ICE AV has a number of key patented technologies and concepts all within a 20″ transparent LCD screen display that allows you to float a object within the transparaent LCD screen body.

– Product can be displayed in mid air without string and tape attachments.
– The displayed product will be self suspended and FLOATING in mid air.
– Will automatically play and display video, graphics on the transparent screen.
– Display promotional adverts and text relevant to the displayed product.
– World’s first internal transparent display cavity LCD
– World first floating display LCD
– Digital content is displayed surrounding the displayed product
– Counter top display or wall mount
– Product lit internally to ensure product stands out.
– Open or enclosed rear back
– NO computer required
– 20 inch diagonal
– Uses no strings, glue, brackets to float the promoted item
– You can use standard actual product containers
– 113mm x 287mm / 4.5″ x 11.25″ hole / cavity
– Floating object in mid air should be no heavier than 600gram

Everywhere items are clamouring for attention, such as:

– Product launch
– New release promotion
– Product display enhancement
– Sales promotion
– Guess the weight promotion

Ideal market users
The uses are wide and diverse, for example:

– Drugs store, Pharmacy, Chemist
– Beverage and drinks promotion
– Component resellers
– Products where weight needs to be emphasised
– Perfect for items manufactured by 3D printing
– Food manufacturers

Additional Video and material Here on this link

About ICE AV Technology Ltd
ICE AV is a New Zealand based company that specialises in leading edge AV technologies for clients within New Zealand and around the world. Products include specialised film polymers, av components, 3d imaging, daytime display technology, interactive surfaces.
Brands include Conixe, iQRite, HoloDesk, ICE Screens, Digital Daytime Screens, ICE Control. ICE AV works with clients at various levels of the sales channel, including local partners.
Your Global Technology Partner

ICE AV is now accepting orders from clients worldwide who wish to incorporate the transparent levitating LCD screen in their campaigns. As this is a specialist LCD product it is offered only for bulk manufacturing requirements.

ICE AV Technology Ltd
Digital Display Division
sales at
Tel +64-9-4142348

Copyright notice.
 Produced, recorded and copyright held exclusively by ICE AV Technology Ltd, Auckland, New Zealand.  Continue reading 

Hole in LCD Screen model released from ICE AV is a world first.

In an innovative twist, ICE AV has now announced its 20″ LCD screen with a hole from front to back. The screen opens up a range of very unique promotional avenues as promotional products can be enclosed and suspended within the LCD and not touch any sides.

Until now any product promotion meant that the actual product would be placed above, below or adjacent to an LCD screen that would display the product features and calling for attention.

Now for the first time the actual product can be incorporated INSIDE the actual LCD display itself and become part of the display combining a physical 3 dimension actual product with the digital graphic or video playing.

The front to rear cavity hole within the 20″ LCD screen is designed for a standard (330ml) beer bottle, drink can, tobacco box or a product with a weight not exceeding a maximum weight of 500-600 gram. Coupled with the latest in 3D printing then very realistic objects could float that might have a out of spec weight or needs to be produced in a small format than the actual full size product. The display is a perfect fit within the hologram family of displays that ICE AV also distribute.

LCD screen with Hole

World first LCD screenw ith hole from rear to front

The LCD screen is ideal for companies involved with beverages, beauty products, package food products, high value items. Perfect for retail cabinet and shelf promotions, product launches and such like.

Once the promotional product is placed within the LCD display cavity the rear plate can be attached to enclose the cavity or left open. Since the product is suspended in mid air it can not tip over or shift out of position due to the innovation suspension technique.

Features of product;
1 – World’s only LCD screen where the promoted product can be placed inside the monitor.
2 – Combines the product and digital world in a very unique manner.
3 – Runs on 12vdc or via a 230VAC power adaptor.
4 – High quality sharp computer resolution display.
5 – Easily mounted with cabinet and wall displays.
6 – includes audio output
7 – IR Hand remote for setup
8 – DOES NOT require a computer to operate.

Specifications of the ICE 20″ Hole LCD.
1 – Monitor size; 20 inch;
2 – Display area size; 290 x 387mm
3 – Resolution; 768*1024;
4 – Viewing H/V(view angle): 70/70/60/60;
5 – Image contrast – 250:1
6 – Power DC12V-3A;(36W)
7 – Media compatiability – MPEG1/MPEG2/MPEG4,MP3, AVI,JPEG files;
8 – Media Format – USB, CF, SD card
9 – Audio output; 2W*2;
10 – Multi-language menu
11 – Different play models; replay one, replay one by one, and replay all;
12 – Accessories; manual instruction, controller, AC adaptor

World first LCD screen with display hole from front to back

Please note this is a specialist product and only available for committed manufacturing production runs making it ideal for a roll out nationwide for retail, franchises, product launches. For clients wanting to inspect this product first hand you are welcome to visit us. Please note we do not ship this out for unaccompanied demonstrations.

Distributed worldwide by ICE AV Technology Ltd, and its preferred partners.

Contact us directly on Tel +64-9-4142348

Contact sales at

Shipped world wide.