ICE AV Director interviewed for the NZ2011 Business Club

ICE AV Director, Kevin Andreassend was one of eight business innovators interviewed at the inaugral NZ2011 Business Club preceeding the start of the 2011 Rugby World Cup in Auckland, New Zealand.

ATEED who managed the event, did so on behalf of the NZ Government who setup the NZ2011 Business Club as a vehicle for local businesses to engage with visiting international business personnel. Subsequent to the launch, the NZ2011 Business Club have a reception hub complete with the expo version of the HoloDesk called the Holo-Info-Desk The Cloud.

A key part of this is the interactive information surface, “Holo-Info-Desk” that holds interactive content of many NZ companies offering social experiences and events for the visiting business people. Registration is free for the NZ2011 Business Club and an excellent channel to become connected with potential partners, clients, suppliers in a social setting.

The Cloud is also hosting the Innovation Showcase of selected NZ companies who have developed and launched unique innovation into the international market. ICE AV’s HoloDesk division was invited to be showcased as an example of “We do things differently in New Zealand” when the Gibson Group setup the Worlds’s Smallest Nite Club exhibit with a live interactive HoloDesk surface.

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ICE AV contributes a key and very visible component in Auckland’s multi-million dollar face lift and re-development.

For many years the public have been locked out of the bulk of the down town waterfront area in Auckland as it has primarily been an industrial site from receiving incoming cargo, liquids, passenger ships, vehicles, fishing industry and containers. The Americas Cup yachting regatta was the first event that came to NZ that triggered the first push in significant investment in developements that saw both winners and loosers in the construction that ensued that started in the area know as the Viaduct. Today the Rugby World Cup has been the next major event that has caused significant development as part of the Auckland City Council thrust to open up this prime waterfront area for the public to enjoy.

The side bolted LED container screen has got to raise the thought … I hope it is attached well. The screens add another 700kg to the suspended weight

ICE AV was asked to supply a digital display solution that would be featured 4 containers high as a public information display to keep public informed and entertained. It was obvious to Kevin Andreassend when reviewing the project requirements that there was really only one technology for this requirement and that LED screens were the best solution for 24/7 operation in all kinds of weather. The challenge was the extremely tight deadline to commission the project after having it signed off for the official opening day of 6 August.

ICE LED Container screens

To meet the deadline ICE AV worked closely with its installation partner Pascoe AV and Waterfront Auckland to complete the installation. Fortunately we had stock on hand, howbeit in our Asian warehouse that we had to relocate to Auckland. This proved a real challenge and required daily management to get the product on site in time. Through the efforts of all involved with the project we managed to have the first screen operational and installed with 14 hours to spare.The screen is the first 16mm Pitch LED screen installed in New Zealand (to our knowledge) either in / outdoors and certainly in a permanent outdoor public space and waterfront.ICE LED Screen installation

LED Screens have been slow to be installed in NZ due to previous high costs, Council signage bylaws and the business case for a return for commercial advertising. Most of New Zealands major sporting events and stadiums regularly utilise LED screens though outside this application they tend to be uncommon unlike many major cities around the world.

On opening day 6 August 2011 the public started to appear from veryy early in the morning keen to see how their rates had been spent on this once in a life time upgrade. The upgrade is only the start of an overall development that will continue in the foreseeable future and especially once the tank farm leases have expired. One of the unique features of the area is the trams that are circling the area as it has been 55 years since trams were last seen in Auckland. On opening day each tram was full with long lines waiting to experience this early mode of transport.

Wynyard Quarter waterfront

The offical first day opened to the public

This dual screen in the container runs 24/7 displaying messages, photos and event news. This is a rather unique install and the only outdoor waterfront LED screen in Auckland and New Zealand.

ICE AV is a specialist supplier of LED screens. In this dual screen installation runs 24/7. During the day the centre is open for visitors to view the model of the Auckland waterfront static model.

New Zealand excels on the sports field in numerous disciplines including Rugby.

New Zealand is fast heading towards the largest international sports event since the first settlers arrived from around the world 200 years ago to the remote paradise down under.

The Rugby World Cup international competition is held in various countries and 2011 is the turn for New Zealand. Kiwi sports people are renown around the world for being champions in so many sports you could be easily led to think that is all that happens in New Zealand, kicking balls, throwing them, chasing them, hitting, jumping off buildings, the All Whites achieved soccer glory in the last World Cup as being the only team not to be defeated. There is hardly a sports discipline where NZ has not achieved world status, and if not then they certainly are trying. In the air, on the track, on the field, over water Kiwi athletes and sports people invoke fear in their opponents around the world. The thought of a team of All Backs performing the warrior dance called the Haka and then to have them charge you like a pack of bulls has got to create a sweat on any opposing team.

Recently the NZ basket ball team called the Breakers hit at the heart of the Australian men’s Basketball competition by slam dunking the competition and taking the winners mantel back to New Zealand … those Aussies have got to be spitting tacks! A kiwi team winning their own national competition – if you understand the rivalary between our nations you will know thats gotta hurt.

Actually according to one American scholar who visited a primary school near to our office and was quoted that New Zealand sports education programme is well ahead of what he has observed in American schools. Maybe that is one of our secrets is to instill a love of sports and physical action at an early age. This writer certainly follows this tradition following on from his All Black father, a ntaional champion in the 50’s when he also took up the sport of school boy hockey and achieved mild success.

So how does ICE AV help to keep it all fair and above board in the sports area you might be asking.

In this post I want to talk about one of our recent products is the ICE Digital Daytime LED Score Board.

LED Score board

Down to the second can send a team off in exhuberation or tears

This stunning unit is a complete self contained system that requires minimal expertise to operate and yet delivers all the flexibility you might see in a $100 million sports stadium score board screen. It is portable and easily managed with one person and completely digital.


1. Scoreboard feature:

1) Plug and play, easy to use.
2) Sophisticated design
3) Wide range power input
4) Full functions for a variety of sports games
5) Wireless remote control
6) It is in line with European ETSI
7) When not used for sports, it can be used as digital clock with alarm function.
8). Loud and soft horn
9) Program time, could be set 9 programs
10) When you press the 1/10 second button(when one of the two LEDS in time display area goes out),
the last minute will be displayed in form of 1/10 second.

2.Application:
1) Basketball
2) Handball
3) Karate
4) Wrestling
5) Volleyball
6) Badminton
7) Table tennis
8). Track and field sports
9) Judo
10) Boxing
11) Clock & alarm
12) Electronic metronome

3. Technical Specifications
1) Digits:
Time: Max=99 minutes59 seconds—5〞yellow
Score:Max=199 ––4〞red
Foul: Max=9 times—3〞 green
2)Input power: AC110V-240V, 50/60Hz
3) Corresponding frequency: 418-455Hz
4) Power consumption :< 55W
5) Communication distance: 100-1500m
6) Viewing distance: 26-40m
7) N.W.: 7.3kg
8). G.W.: 9kg
9) Product Dimensions: 592*374*80 mm
10) Packing size: 825*545*135mm
11)Time accuracy:within 1 sec per day

The above design is also available in:
700X455X40 mm
800X600X40 mm

We have additional sizes and variations available. Please do not hesitate to contact us at +64-9-414 2348 or sales at ice av co nz