A New Zealand First: The Magic is in the Screen is certainly true with our recent installation in NZ with the Plas480 LED screen panels.

ICE AV Tech’s LED Division established a New Zealand first with this stunning new aquatic cinema LED screen installation. Large format LED Screens are making an increasing inroad to numerous sites for diverse uses.

Aquatic Pool LED Screen

Industrial Grade Waterproof Plas480 cabinet LED screen

For many though unfamiliar with LED screens are all a bit of a mystery as it is the only display technology that can be used to build digital screens ranging from 1 sqm to 1,000’s of meters that can cover entire buildings, placed underwater or on the wall in a retail store.

The core building block of an LED Screen is the LED tile which in turn is mounted into the actual LED cabinet. It is the actually cabinet that the integrator installer will handle to fit into the mounting structure. In this video we show you the relatively straight forward method to assemble a large LED screen using the ICE Plas480 industrial LED cabinets in this installation building a 3.36m High x 1.92m Wide LED screen.

In the case of the ICE AV Plas480 cabinets measuring 480mm x 480mm they will typically mounted onto a steel frame structure. For expo and temporary use they can be hung from wire rope clamps. The aspect to consider is whether the screens can be accessed from the rear or from the front. This will dictate the type of bracket used, simple in style they have functionality for either front panel removal or rear access. Each panel is an independent unit that is interconnected to the adjacent panel in the row with external data and power connectors. An LED screen itself does not have the typical DVI, SDI, Composite or VGA type inputs, however it is capable of displaying all these and others. So is that contradiction? No not at all, as typically every LED screen has at least three other crucial component.
1 – Either a Computer or LED Source Switcher
2 – LED Data Processor – commonly called a Sending Card
3 – The Receiver Card Processor .

LED Screen Switcher

By using the switcher numerous external media sources can be displayed immediately on the LED screen.

For the Plas480 Panels they have the unique design of the Power / Controller box being able to control a number of Panels. So depending on the screen size you would install one or more units, whereas the common design has a receiver card installed inside each LED cabinet. In addition to the Plas480 ICE has a diverse range of LED screen models to cater for a wide range of installation requirements.

So delivering the signal or source into the LED screen is via the computer or the LED Source Switcher. Typically the Sending Card is installed in either one. So If you are using the LED Source Switcher we install the special LED data processor within the unit or if only using a computer to host all media and no switcher is used on the system, then we install the Sending Data Card processor internally on a PCI slot.

We recommend that the computer is able to be connected via the internet for remote support and maintenance. In addition installing one of our remote IP camera options allows us to monitor the screen performance and especially crucial during remote adjustment enabling us to stand virtually in front of the screen.

Swimming pool screen

Mounted high to be visible from every part of the Aquatic Centre

All our screens can be used as cinema, scoreboard or message screens. ICE AV is able to offer a range of sports scoreboard software applications plus also offer customised scoreboard displays.

ICE LED has a selection of LED screens that will appeal to owners who have a diverse range of requirements. Download one of our catalogues here.

ICE AV is a specialist company that has expertise in a wide range of technologies and we are able to bring this knowledge and capability to bear on your projects and requirements. We have a strong solution focus and can draw on an extensive product range, team of experts to deliver value for money and can present the pros and cons for any options and reasons why we recommend.

For sales and further information contact
ICE AV Technology Ltd

Digital Display Division
Auckland, New Zealand

Tel +64-9-414 2348
sales at iceavglobal . com

Marine Grade Outdoor and Wet environments require specialist LCD screens.

LCD Division: Marine Grade LCD products are perfect for the marine industry and environments where water and moisture are prevalent. ICE AV offers a range of IP65 and IP66 rated LCD screens for military, marine, yachting and wet production environments.

With IP66 Full Stainless, it provides complete protection against outside contact with internal electronic or electrical components, protection against harmful deposits of dust, and strong water jets being squirted from any direction against the enclosure. Available in sizes from 5.7” to 65” for Chassis Stainless enclosure.

ICE offers two categories of products in this category.
Marine Models and Stainless Steel Enclosures.
As each model is manufactured to order allows us to configure the screen exactly as required such as with and without touch capability, inputs, audio and internal computer.

A point to note is that marine and wet environments LCD screens are categorised with IP65 / IP66 rating for just the front or for the entire LCD enclosure. When you are evaluating your requirements consider whether the IP category rating is just for the front or for the all sides of the enclosure. The next aspect is the mounting and fitting style. We offer a wide variety of installation types including panel, open frame, chassis, rack and external etc. Along with the customisation of 5 touch technologies, signal inputs and built-in computer options means there are 100’s of options, all of which are offered as a standard product and built specifically for your requirements. If you do require pricing we really need to identify the range of and selected options you need.

ICE IP65 Stainless Front LCD
This LCD screen pictured above is rated at IP65 for the front and has a Stainless Steel front panel and mounts into a recessed open hole where the screen is then secured from the rear. It is one of the many options available offered by ICE AV Tech’s LCD Division. Most screens of all types are available in 16:9 and 4:3 format. Click here to download the brochure for this model in the 42″ size.

ICE Desktop Marine Monitor manufactured from aluminium enclosure

Benchtop Marine LCD display

The Desktop Marine LCD Display can be mounted in a variety of manners and has a range of quality features.
– Wide dimming adjusting through PWM control
– 10mm Aluminum, Flush Mount front Bezel with IP65 front and IP54 rear cabinet
– Housing with powder coating design Anti Salt, Anti Corrosion
– Protected glass
– Isolated 9~36VDC wide voltage input
– Anti-Shock and Vibration enhanced
– Removable Stand
– Adjustable Wide Viewing angle

The important aspect for Marine and IP65 / IP66 rated LCD enclosures is the Stainless Steel or Aluminium construction. To provide flexibility and customisation ICE offers two options in stainless steel.

For standard stainless enclosure screens we use Grade 304. Grade 304 is the most widely used stainless steel, however in a harsh environment like a high chloride environment, Grade 304 will still rust. Grade 316 is the recommended solution to have better corrosion resistant in the harsh environments. If your application environment is swimming pool, sea shore or anywhere there is high chloride environment or salty environment, you should adopt Grade 316.
Either you adopt Grade 304 or Grade 316, a routine cleaning & maintenance is required to keep the stainless surface in good condition. A stainless steel cleaner & polish is recommended to apply.

Brief introduction to Grade 304 & 316 Stainless Steel.
Stainless steel Grade 304
Grade 304 is the most versatile and widely used stainless steel. Grade 304 stainless steel is an austenitic grade that can be severely deep drawn. This property has resulted in 304 being the dominant grade used in applications like sinks and saucepans. Sometimes this grade is called by its old name 18/8 which is derived from the nominal composition of Grade 304 being 18% chromium and 8% nickel.

Stainless steel Grade 316
Grade 316 is the standard molybdenum-bearing grade, second in importance to 304 amongst the austenitic stainless steels. It has excellent forming and welding characteristics. It is readily brake or roll formed into a variety of parts for applications in the industrial, architectural, and transportation fields. The molybdenum gives 316 better overall corrosion resistant properties than Grade 304, particularly higher resistance to pitting and crevice corrosion in chloride environments. Grade 316 also has outstanding welding characteristics. Post-weld annealing is not required when welding thin sections.

The Water Resistant (Full IP66 Stainless Chassis) pictured below uses mil spec connectors and construction.

Stainless Steel LCD screen

The IP66 Rated LCD is ideal for wet environments.

The following chart can show the use of the various models suitable for marine applications.

LCD Screens for marine

Marine LCD screen applications

Contact ICE AV to discuss your requirements. We ship worldwide from 1 to unlimited qty from our Asian based manufacturing facility.
ICE AV Technology Ltd, Tel +64-9-414 2348 sales @ iceavglobal.com

Double the message with a dual side LED screen

LED Division: By increasing the screen size simply by using dual imaging LED screens outdoors delivers the ability to gain attention in both direction and increase the value of the installation.

Typically a street that is busy in one direction (unless of course it is a one way street) will have good traffic movement in both directions. The volume of traffic may swap in direction depending on the time of the day or night. So whilst workers drive into the city in one direction heading to the office, the opposite direction might be light in traffic volume, however come evening time it is the reverse. Though as many city dwellers will know, unfortunately, heavy traffic in both directions down busy streets and highways is not affected by the time of the day. To maximise this audience in both directions, a dual image LED outdoor screen has real advantages, especially over swivelling the screen to face the heaviest traffic direction.


Dual Imaging Outdoor LED screen.

By using a dual image / dual sided LED screen some of the advantages become immediate. In the above photo the LED screen size is 2304mm Width x 1728mm High and is 12mm Pitch.

– LED Display is capturing attention in both directions irrespective of the time.
– The same message can be displayed on both sides
– Different messages can be displayed.
– Dual advertising campaigns can be run.

By customising the message according to traffic direction means adverts can be displayed prompting a purchase on the way home, whilst the alternate side LED screen might be prompting activities on in the city that evening.

In this photo you can see the single piece construction of a dual image / dual side LED screen and is designed for outdoors. The screen could be mounted on a single pole or frame legs. For servicing the technician would open up the side needing attention.

This design is not limited to pitch and so we can create a solution that can maximise traffic audience according to your budget.

If you would like to discuss how LED can increase your opportunities please contact us on sales at iceavglobal.com or telephone +64-9-414 2348

Underwater Swimming Pool Screen is launched for the 2011 Christmas Season

The ultimate Christmas present for anyone building a swimming pool and desires the latest in digital technology is now announced in time for Christmas. The Underwater LED screen is ideal for the luxury home pool, top rated retreat, the hotel that offers the highest level of luxury and experiences.

New immersion experiences have become highly desirable and now ICE AV offers it as a swimming pool experience. The solution can be developed to display a wide range of content such as live broadcast television, interactive water game, movies, live sport matches, photographs. Taking this a step further add a camera feed and you could display your environment, other locations, or even a web cam feed! The creative imagination can provide a wow effect for an event and could make it ideal for exclusive VIP parties, fashion shows and music videos.

Underwater Digital Screen

The ICE Underwater Swimming Pool Screen is the ultimate screen for a true state of the art swimming pool.

The Underwater Swimming Pool screen is manufactured in certain micro step lengths and base width dimensions. Pool constructors and architects should talk to us early on during the pool design process to maximise the integration of this high tech solution.

By adding our unique Ultra Sound Underwater Speakers we now offer one of the most exclusive audio visual experiences that has ever been developed. When combined with the ICE Ultra Sound Underwater speakers we create the most amazing entertainment experience underwater as the audio is only heard whilst your ears are below the water. Lift your head above water and the Ultra Sound can not be heard.

Imagine the fun you could have with this! Add a microphone and you could actually talk to those swimming underwater. By adding Ultra Sound to a training pool, coaches could actually talk to their swimmers as they practice.

By converging imagination, technical know how and the latest technologies ICE AV is able to create your underwater immersion experience.

Pricing on application from ICE AV Technology direct
sales at iceavglobal.com
Tel +64-9-414 2348