Daytime Projection – High performance projection screens can make a huge difference.

Projection screens have a vital roll in a world market that is becoming screen orientated. What most people still misunderstand is that there are screens and there there are screens. However due to ignorance and lack of knowledge many still conceive that you need a very bright projector or dark room to achieve commercially acceptable projected images in well lit environments.

Having said the above we do not claim that we can out perform the brightest object in our solar system (the sun) with a $2,000 projector. What we do state though that if one understands and accommodates all the parameters of the environment, screen placement, appropriate projector you may easily achieve commercially acceptable images that a Matt White screens and projector can never deliver in a well lit environment. In certain cases for large indoor displays it can be a lot more affordable than an LED screen, especially when resolution comes into the equation.

72 inch ICE Digital Daytime projection screen inside the foyer of the Australian Maritime Museum in Darling Harbour, Sydney.

In the above picture this image was perfectly displayed. There is a slight hot area in the centre that the camera recorded, however to the human eye it was not noticeable and overall the picture was very uniform and pleasing to the view. The receptionist at the counter certainly thought so and had never seen an image so bright in the foyer.

There was no need to want to use a brighter projector in this well known foyer. The museum had previously tried projection in the foyer but gave the idea away, as using a traditional Matt White screen it was not possible to achieve a commercially acceptable image let alone a perfectly bright image.

 Most people settle for a TV set or computer monitor of some description and size. However unless you’ve just bought one of the new 100″ plasma TVs (and refinanced the house loan!) or project in a dark room you’ll never get the size and quality you dream about and certainly what is required for pleasing quality projection images

This is where can really help clients who desire commercially useful projected images in well lit environments … with the correct projection screen technology it is possible to increase a projected brightness by up to 2,000% brighter than a matt white screen without turning the lights off or getting a far brighter unaffordable projector. Some AV companies and clients claim this is heresy  until they view the images!

Check out this slide presentation on the ICE Digital Daytime Screens.

Just to prove the point that it is possible to project outdoors under 5,000 lux light of daylight with a 4000 ANSI projector and get a extremely impressive image here are some very poor quality photos that really do not do justice to what was a perfect image that we made today for a USA client.

The revolutionary ICE Lens screen allows projection in highly lit environments. This photo has been unaltered apart from the text comment which has been added. The lux level was just on 5000 lux in the shade at the screen. In the sunlight it was well over 20,000 lux. The white strip in the middle is a piece of matt white Da-Lite screen material.

The strip of matt white screen in the middle of the ICE Lens screen has been placed there to show you an exact comparison of the two screen types. Never believe anyone who states they can get an incredibly bright image by simply using a 2500 – 3000 ANSI lumen projector onto a Matt White screen and keeping all the lights on or out on their back deck in the direct afternoon light.

In reality the human eye, read my two eyes 🙂 – saw an image far superior to the photograph, however due to the limits of the digital camera used with DLP projector the whites are not vivid white due to the colour cast effect on the LCD camera from the DLP projector wheel. In reality it was a brilliant white.


Here is a video with one of our SimDeck PET250 cars on a mobile platform taken in the same location.

Most people believe it is impossible to achieve this performance with a projection screen and projector in this type of bright environment….even the pro AV guys!! The screen is in the shade due to the trailer roof and there is no direct bright light source facing the screen apart from the projector.

If you are into any type of information display you are doing yourself a huge dis-service if you ignore an ICE Lens Screen as your option or continue with your pre-conceived ideas that projection can only achieve perfection in a dark room and could never match LCD. Many times we achieve far better that LCD could ever match – size for size, brightness and dollar for dollar. ICE Digital Daytime will always succeed.

For actual projection use we would never leave the screen directly in the bright direct sunlight but bring it forward into the shade.  If the screen in the position as shown in the photo was aimed so the centre of the cone was aimed at a person the reflection would be blinding bright (as it was) and most uncomfortable, just like it is being reflected onto the ground.

Serious enquiries should be directed to sales@iceavglobal.com